We educate leaders who make a difference in the world. HBS Executive Education brings together senior executives from the world's most influential organizations, resulting in unparalleled diversity. We achieve our mission by working closely with faculty to design and deliver over 130 open enrollment and custom programs to over 13,000 participants annually, from over 130 countries. Open enrollment programs range from a few days to a few weeks over a period of months, while custom engagements help largely Fortune 1000 companies implement strategic changes and build organizational capabilities. Most programs are delivered on the HBS campus, where Executive Education has nine dedicated classrooms and more than 500 dedicated bedrooms in three executive residences. To meet the diverse needs of our community, our programming now includes in-person, virtual, and blended options. The Executive Education department consists of open enrollment, global, and custom program portfolio management; guest services; marketing; corporate sales; program operations; technology services; enrollment and admissions; and finance.
Reporting to the Director, Participant Marketing, the Associate Director, Marketing Technology will lead a team of two and is responsible for the strategic planning and execution oversight of email campaigns and journeys, landing pages, and web forms; utilizing Salesforce Marketing Cloud to nurture leads, deliver program applications, and engage Executive Education alumni, past participants, and key clients.
Lead email campaign planning to deliver a range of existing campaign strategies on time, with accuracy in both content and audience targeting Become a power user of our Salesforce Marketing Cloud instance with a focus on data structure, data segmentation, campaign templates, and performance reporting
Develop deep knowledge of the Executive Education business to identity opportunities for new campaigns or changes to existing strategies that will contribute to revenue goals and/or improve the experience of prospective, current, or past program participants
Build strong, collaborative relationships with key stakeholders across the organization; and with outside partners such as technology consultants, design agencies, and web agencies
Utilize data, market research, and frontline feedback to inform strategic shifts and design experiments
Partner closely with IT to plan, guide, and execute a Salesforce Marketing Cloud technology roadmap, e.g. leveraging additional or new features/capabilities, preparing for major platform releases, and managing data syncing between Marketing Cloud and Sales Cloud
Leverage additional HBS marketing technology, including FullStory, Convert, and Wunderkind, to continuously optimize lead generation in collaboration with Corporate Marketing and sales teams
Stay current and well-versed in the marketing technology and data privacy landscape to inform strategic planning and ensure regulatory compliance
Grow and develop two direct reports
Responsible for other duties as assigned
This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA based campus 2-3 days per week. Specific days and schedule will be determined between you and your manager.
While we continue to monitor the evolving COVID-19 guidelines and restrictions, we appreciate your understanding and flexibility with our interview process. Please note that we will be conducting interviews virtually (phone and or Zoom) for selected candidates until further notice.
The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's
BA/BS or equivalent.
8+ years of digital marketing experience with a focus on marketing technology and lead nurturing required
Deep understanding of web UX, accessibility, and design best practices
Strong strategic, analytical, creative problem solving, communication, and project management skills
Must be an extremely organized team player and have demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.