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The Master of Public Health (MPH), Master of Science (MS), and doctoral (PhD) programs in the Department of Health Systems and Population Health (HSPop) require a full-time Recruitment and Marketing Specialist to plan, write, and edit communications, marketing, and promotional materials in support of student recruitment, admissions, and alumni relations, all within the context of meeting strategic goals for increased diversity, equity, and inclusion.
This position develops the annual student recruitment and marketing plans for four programs, collaborating with directors, staff leadership, the chair’s office, and UWC2 to meet strategic goals; corresponds/meets with prospective applicants; organizes recruitment and alumni events for individual programs and the department; represents the program at local-regional-national recruitment events; and participates in fund development planning for students. This position works with a significant degree of autonomy, under the direction of the Senior Associate Director of Academic Program Operations.
The Department of Health Systems and Population Health (HSPop) is part of the School of Public Health at the University of Washington (UW). The UW is an institution committed to promoting respect for the rights and privileges of all, understanding and appreciation of human differences, and the constructive expression of ideas. HSPop is a dynamic academic and research department whose mission is to work with partners in public health and health care to prepare leaders, design solutions, and conduct innovative research that is translated into practice and policy. We recognize that diversity is integral to excellence. We value and honor diverse experiences and perspectives, strive to create welcoming and respectful learning environments, and promote access, opportunity, and equity for all. The individual in this position is expected to be a steward of the program’s and department’s mission and core values, including the pursuit of equity, diversity, and inclusion.
•Develop and manage annual recruitment plans to promote the MPH (two), MS, and PhD programs locally, regionally, and nationally (including optimization of informational webinars and social media strategies) •Identify and develop new markets for potential students, while continuing to develop and strengthen existing relationships and pipelines •Respond to student inquiries, enter and track data, analyze and report on conversions •Collaborate with teams and programs across campus in support of recruitment and retention with particular attention to recruiting and retaining a diverse student population •Plan and staff student recruitment activities, including routine informational webinars •Coordinate individual and group visits from prospective students •Represent programs at public events, career fairs, recruiting events, and conferences •Support other student services staff in conducting activities at both on-campus (including annual prospective student visit days) and off-site locations •Energize and help coordinate faculty, alumni, and student involvement in recruitment efforts (internal and external) •Provide supplemental support for the admissions process •Develop and manage a system for tracking effectiveness of recruitment activities; recommend adjustments accordingly
Marketing / Program Promotion
•Develop and implement marketing plans and promotional activities for each of the four programs (collaborating with UWC2 for the two fee-based programs); integrate with the student recruitment activities •Write and maintain content for program websites; work to maximize the potential for program websites as a marketing tool •Create promotional materials – presentations, webinars, displays, flyers, brochures, phone scripts, etc •Coordinate with SPH/HSPop recruitment and communications staff to ensure that school-level collateral and web information is optimized and accurate •Develop and manage a social media strategy that energizes our student, alumni, and community base while being sustainable from a program staff perspective; generate content and manage use of promotional social and other media materials; collaborate with SPH colleagues regarding best practices •Engage proactively with faculty and staff to obtain information and leads on content creation, prioritizing communications of student projects, awards and presentations; generate student and alumni testimonials and profiles •Write content and coordinate dissemination of program news in annual reports and other relevant program, department, school, and university-level publications and communications •Generate additional content for placement in external publications, such as the American Public Health Association, newsletters of local health care organizations, etc •Represent programs as relevant at monthly School of Public Health Communications Forum and Student Services Staff meetings •Ensure appropriate use of UW branding, SPH logo, and communications and style guides •Build relationships and act as liaison with health care and public health professional associations and organizations locally, regionally, and nationally, as well as other relevant units on campus
•Collaborate with program, department, and school leadership to develop and implement a sustainable alumni relations plan •Develop and manage routine alumni surveys/questionnaires •Maintain alumni contact and employment information within available system •Plan and help staff program- and department-level alumni events (in coordination with program leadership and staff team), including the annual Health Services Alumni Celebration •Produce semi-annual alumni newsletter (including content generation, coordinating writing assignments for others, editing, image selection, laying into design, and distribution)
•Develop and maintain contact list for community partners and calendars of annual marketing and recruitment communications tailored to program needs •Participate in planning and implementation of fund development for students, including participating in monthly meetings with department leadership and SPH Advancement staff •Produce annual program statistics, trend information, etc, for student recruitment, admissions, and other public relations and program needs •Increase and improve image resources for programs, including coordination of photo opportunities/shoots, possible shooting some images, and developing and maintaining a solid photo-management system and SOP •Support staffing of other program/department/school-wide student events, as appropriate •Other related duties as assigned
•Bachelor’s Degree in Communications, Marketing, English, Public Health or related field. •At least three years of experience with a combination of student recruitment and program marketing and communications, including experience with developing recruitment, marketing, and/or communications plans and materials
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
•Demonstrated knowledge of the importance and commitment to increasing the number of diverse student applicants, with emphasis on underrepresented minorities •Excellent organizational skills and ability to juggle multiple and complex projects, meeting critical deadlines •Excellent interpersonal communication and collaboration skills, with an ability to work professionally, productively, and collegially with a broad range of individuals, from prospective and current students to faculty, academic leaders and colleagues, and professionals in the public health practice and health services research fields •Excellent writing and editing skills •Excellent public presentation skills •Event coordination experience •Strong eye for detail and high standards of accuracy •Experience building and supporting social media campaigns •Proficiency with the MS Office Suite (Word, Excel, PowerPoint, Outlook, using an Access database) •Experience with web-based conferencing/meeting technologies, particularly Zoom •Proficiency with Adobe Creative Suite •Proficiency with basic photo editing and graphic design
•Experience with UW systems such as Advance, Canvas, Convio, Marketo, and MyGrad Program •Experience working in public health
This position functions in a deadline-drive environment and work outside of typical work hours may be required at critical times. This position will work on-site at the University of Washington’s Seattle campus. A hybrid work arrangement may be available, meaning that remote work may be possible for a day or more per week, depending on business needs, on an ongoing basis. The position requires off-site travel , sometimes overnight, to recruitment events and conferences, several times per year. Most travel is during Autumn and Spring quarter, and can be shared with team members as relevant or needed. When available, remote participation in conferences may be an acceptable alternative.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.