Social Media and Marketing Manager

Berkshire Country Day School

Stockbridge, MA

Position Start Date: September 2022

Status: Full-Time

At Berkshire Country Day School (BCD), we are engaged in an educational program that goes beyond our classrooms. Grounded in our core values of empathy, literacy, sustainability, engagement, and social justice, BCD is a leader in elementary school education. Our mission is to prepare students to be lifelong citizens dedicated to a sustainable and just future. Berkshire Country Day School serves students in Preschool (beginning at age 2) through Eighth Grade.

The Opportunity:

BCD seeks a creative, energetic, organized social media and marketing manager. This position will oversee and directly manage all digital platforms for the school including the website, social media and press releases. The position will create visual and written content for all platforms, be a presence on campus to take photos and videos, and maintain photo archives. This person will also be responsible for all digital communications including regular communications to parents and alumni via Constant Contact including and not limited to newsletters, invitations, announcements, and obituaries. This is a great position for someone looking to grow their skills. Flexible hours and some remote work possible.

Responsibilities:

• Manage and update the content on the website, in partnership with school administration, and with approvals from the Head of School.
• Actively engage in the school community, take photos and video of classroom and school events, including parent gatherings.
• Partner with the Head of School and admin team to build BCD’s brand.
• Work with the Directors of Admissions and Advancement to create content and materials that supports overall school messaging and storytelling and highlights the student-family-alumni experiences.
• Manage the development and production of some print materials.
• Maintain and grow BCD’s presence across all social media platforms including Facebook, Instagram and LinkedIn.
• Update and implement the strategic plan for social media that is consistent with the School's brand identity, including but not limited to Facebook, YouTube, LinkedIn, Instagram, etc.
• Serve as a subject-area expert; create and implement social media strategies, manage a social media content calendar, monitor and engage in social media conversations, and build rapport with followers and partners, as appropriate.
• Attend events to produce live social media content as needed.
• Write and distribute press releases for the school.
• Develop regular reports to establish metrics and track success.

Qualifications:

• Proficiency on social media.
• Knowledge of Constant Contact or other platforms a plus.
• Proficient with Microsoft Office Suite (Word, Excel and PowerPoint), Google Suite, email marketing tools, design tools (Adobe Creative Suite, Canva, Vidigami, Vimeo), and social media platforms.
• Graphic design competency a plus.
• Experience with website management is important, and with WordPress a plus.
• Attention to accuracy, details and deadlines is required.
• Ability to collaborate and work as part of a team is very important.
• Commitment to proofreading required.
• Strong communication, writing and editing skills are necessary.

Compensation:

Compensation is based upon experience.

Community and Professional Life

We are not only a school, we are a community. Feeling supported in your professional development and personal growth and well-being is one of the greatest benefits we offer our faculty and staff. Of course, we provide traditional and non-traditional benefits including:

• A beautiful campus, set on 27 acres including a pond and trails, located across the street from the Stockbridge Bowl
• Tuition remission for children of full-time employees
• Planned $50,000 investment in professional development over the next two academic years.
• Full portfolio of employee benefits

Benefits:

• 403(b)
• 403(b) matching if currently enrolled in a plan
• Disability insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development opportunities

Interested candidates should email a cover letter and resume to Mary Warner, Head of School, mwarner@berkshirecountryday.org.

As a condition of employment, all employees are required to be fully vaccinated for COVID-19 and able to provide proof of such vaccination. To apply for a medical or religious exemption, please share this information in your CV.