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Associate Director, Digital Marketing
Bentley UniversityJob Description SummaryServe as key liaison between marketing and core partners, including Graduate Admission, Executive Education, and the Center for Women in Business (CWB). In this role, meet independently with senior business partner leaders and understand client needs, help set strategy, and lead execution of marketing programs designed to reach program goals. The scope of tactics which this role will lead includes designing and directing marketing campaigns, managing CRM systems (Slate), managing the grad admission website, consulting with executive education and the CWB on their websites, leading testing and tracking for direct campaigns, and reporting and analytics.Ess


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