Senior Associate Director of CRM Management & Digital Marketing
USC Marshall School of Business
Graduate Admissions
 

The Graduate Admissions department is responsible for managing the recruitment and admissions processes for multiple graduate business programs towards the goal of reaching overall enrollment objectives. These objectives can be measured in two primary ways: 1) reaching target class sizes; and 2) achieving high quality of incoming classes on a range of factors including academics, work experience, test scores, and various dimensions of diversity. Over the past decade, Marshall has experienced significant growth and success in many areas. Marshall’s reputation is driven, in part, by the ranking of some of its graduate programs. The role serves as an important component in Marshall’s ability to maintain this recent momentum with the goal of further enhancing both the ranking and reputation of the School.  While the graduate business programs vary in terms of class size and class profile, all are significant to the School. This role reports directly to the Assistant Dean & Director of Graduate Admissions.

Responsibilities and Duties

• Managing from creation to implementation all digital marketing efforts for all graduate programs managed through the Graduate Admissions Office via advertising, social media posts, and email marketing.

• Leveraging Salesforce and its functions to enhance marketing and community engagement goals related to the student experience.

• Creating and maintaining email drip campaigns in Pardot.

• Creating and managing events using the Blackthorn Salesforce application.

• Using Salesforce and Tableau (or similar tool) to create admissions reports and dashboards.

• Using Google Analytics to assess the effectiveness of online advertising.

• Maintaining the appropriate admissions sections of the Marshall website (using the Drupal CMS).

• Acting as the Salesforce point person for the Admissions team to provide training and answer basic usage questions.

• Representing the Admissions Office on the Salesforce Steering Group and helping guide the use of Salesforce at Marshall.

• Assisting in candidate assessment (file reading, interviewing) when necessary.

• Some travel and presentations related to recruiting activities.

Preferred Qualifications

• Experience with higher education enrollment strategy and analytics.

• Experience in admissions/recruiting (preferably graduate admissions) at a competitive institution.

• At least one year of Pardot or similar tool (e.g., Marketing Cloud) experience (certification preferred).

• At least two years of Salesforce administration experience (certification preferred).

• Experience using Google Analytics.

• Experience using a CMS like Drupal to maintain websites.

• Experience with graphic design. 

• Experience with Adobe Creative Suite (Illustrator, Photoshop, Premiere).

Minimum Qualifications

• Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum education

• Minimum Experience: 3 years, Combined education/experience as substitute for minimum experience

• Minimum Field of Expertise: Bachelor’s degree in marketing, technology, science or related field. At least three years’

experience. in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing. Expert knowledge of marketing automation platforms. Experience using CRM/marketing automation technology to drive business results, including CRM databases. Knowledge of customer segmentation techniques, persona development, and lifecycle management. Experience in marketing analytics and analytics tools (e.g., Google Analytics). Knowledge of customer segmentation techniques, persona development, and lifecycle management. Experience with the entire process of automated outbound and inbound marketing (e.g., lead scoring/nurturing/routing, campaign development and management, landing page and form building and optimization, and reporting/analytics). Excellent written and oral communication skills and ability to communicate with a wide range of internal and external stakeholders.
 

Required Documents and Additional Information

• Resume and cover letter required (may be uploaded as one file). Please do not submit your application without these documents.

• Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled any time after the minimum posting period has ended, so please apply on the same business day if interested.

• USC is requiring all employees, students, staff, and faculty to submit proof of COVID-19 vaccination and flu vaccination. There is exemption process available for medical and religious reasons. Your safety is our top priority.

• USC has excellent benefits, including health benefits for staff and their family with access to the renowned university medical network; eligibility for retirement plans with employer contributions*; tuition benefits for staff and their family; free Professional Development classes; central Los Angeles location with easy access to commuter trains, buses and free tram pick up services; discounts to sporting and other campus events.

• The University of Southern California is an Equal Opportunity Employer that Values Diversity.

* University employer contributions may be subject to change due to financial impact of COVID-19

Why join the USC Marshall School of Business?

The USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment and is ranked as one of the country’s top schools for accounting, finance, marketing, consulting, entrepreneurship and international business studies.

USC Marshall builds on the unique opportunities that stem from its Los Angeles location on the Pacific Rim, its interdisciplinary and impactful research, the momentum generated by the University of Southern California, and the unparalleled engagement of the Trojan Alumni Family. With ready access to industries defining the new business frontier, including bio-technology, life sciences, media, entertainment, communications and healthcare, this vast network offers USC Marshall graduates exceptionally strong support for success in the global marketplace.

For more information on the USC Marshall School of Business, visit: www.marshall.usc.edu.

Minimum Education: Bachelor’s degreeMinimum Experience: 3 years Minimum Field of Expertise: Bachelor’s degree in marketing, technology, science or related field. At least three years’ experience. in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing. Expert knowledge of marketing automation platforms. Experience using CRM/marketing automation technology to drive business results, including CRM databases. Knowledge of customer segmentation techniques, persona development, and lifecycle management. Experience in marketing analytics and analytics tools (e.g., Google Analytics). Knowledge of customer segmentation techniques, persona development, and lifecycle management. Experience with the entire process of automated outbound and inbound marketing (e.g., lead scoring/nurturing/routing, campaign development and management, landing page and form building and optimization, and reporting/analytics). Excellent written and oral communication skills and ability to communicate with a wide range of internal and external stakeholders.