As a member of a goal-oriented marketing team, the marketing manager collaborates with business unit leaders to transform business goals into marketing objectives, strategies and tactics. This includes drafting marketing plans, managing marketing budgets, and creating integrated marketing campaigns and programs to meet objectives. Project management is a key component of this role.
The Marketing Manager drives business outcomes using a variety of inbound and outbound marketing tactics including email marketing, SEO, PPC advertising, social media and PR/media relations. This role is responsible for writing marketing copy and works closely with the creative team to ensure campaigns and collateral are brand compliant.
This is a full-time position and is based in Chicago, Illinois (Hybrid).
Essential Functions and Responsibilities
Create & execute marketing and campaign plans: Draft marketing plans and budgets. Identify and execute marketing objectives, strategies and tactics that will achieve business goals. Communicate status, results and any adjustments to campaigns and plans to leadership on an ongoing basis.
Writing marketing copy: Craft marketing messages for a variety of communication vehicles with compelling calls to action that build relationships with members and customers. Draft content and work with creative team to produce campaign assets.
Manage relationships between cross-functional teams: Provide proactive support to help product owners achieve unit sales and financial goals. Act as the liaison between product owners and design, IT and other service teams to ensure all project deliverables are completed on time and on budget.
Measure results: Create and update scorecards and/or dashboards that track results of activities and ROMI (return on marketing investment).
Collaborate with colleagues: Actively participate at marketing team meetings by sharing ideas and knowledge. Work collaboratively with colleagues from other areas of the business on cross-functional projects.
Other duties as assigned.
Bachelor’s degree or equivalent in marketing or related discipline.
Must have 3-7 years of marketing experience.
Strong writing and communications skills with proofreading and editing ability.
Demonstrated project management experience with superior organization skills.
Experience with marketing automation platform(s) (Marketo experience desired, but not required).
Knowledge, Skills & Abilities
Must possess strong problem-solving and critical thinking skills. This detail-oriented individual should be a self-starter who can independently produce professional level work.
Innovative growth mindset and flexibility to adapt to shifting priorities.
Ability to embrace challenges and be resourceful in solving problems.
Must be able to evaluate and analyze the quality and market performance of assigned programs, products and services, as well as agencies, vendors and contractors.
Must be an efficient user of the Microsoft Office Suite with strong PowerPoint skills.
As the largest non-profit association for supply chain, ASCM is an unbiased partner, connecting companies around the world to the newest thought leadership on all aspects of supply chain. ASCM is built on a foundation of APICS certification and training and will drive innovation in the industry with new products, services and partnerships that enable companies to further optimize their supply chains, secure their competitive advantage and positively impact their bottom lines.
In addition to being certified as a Great Place to Work®, ASCM offers a generous benefits package, including: coverage of 85-90% of benefit costs for medical/prescription, dental and vision insurance benefits; a 401K match; flexible spending accounts for medical expenses, dependent care and mass transit; tuition reimbursement; a relaxed environment; and a healthy work-life balance.
ASCM is headquartered in Chicago, Illinois. To learn more about ASCM, visit ascm.org.