The Vice President of Advertising Sales & marketing is responsible for the successful execution of the Network’s revenue goals and for managing the east coast sales team.
RESPONSIBILITIES:
EASTERN REGION SALES TEAM
Oversee the management and direction of sales executives servicing the east coast region with an emphasis on New York ad agencies
Work collaboratively with Chicago and LA offices to execute network sales priorities
Participate in sales calls and presentations with clients and agencies
Provide positive and effective leadership and feedback to the sales team
Recruit, develop, and coach sales talent as necessary in order to meet goals for revenue growth
Encourage collaborative approach to client relationships amongst sales teams to drive revenue, with all offices
Focus on direct-to-client and strategy team relationships to drive new business
Work closely with SVP and sales planning to manage upfront negotiations
Help produce a yearly sales retreat to review the year and set strategy for the following year
Interface with advertising agency leaders to help position TV One for success
Communicate directly with marketers to drive awareness and importance of the TV One audience
Effectively communicate the division’s vision and goals (both financial and qualitative) to the sales team and ensure that they understand and are motivated to achieve them
Encourage cohesive partnerships between the sales team and other internal resources
Interface with Research to craft compelling category/brand presentations that educate advertisers on the importance and financial benefits of reaching African-Americans and to position TV One as a go-to network
Team up with Integrated Marketing to create compelling campaigns that resonate with our audience and help drive our clients’ businesses
Work collaboratively with One Solution to drive integrated sales programs
Maintain a culture of consultative selling at all levels
Serve as brand leader and develop tools and messaging for internal and external parties as necessary
Communicate and collaborate internally with other departments and divisions including, but not limited to: Pricing & Planning, Integrated Marketing, Research, Finance, One Solution, iOne Digital, Reach Media, Radio One and Urban One leadership
KNOWLEDGE/SKILLS/ABILITIES:
Must be willing to submit to a background investigation
Established Network of agency and client relationships
Excellent communications skills (both verbal and written)
Excellent executive-level presentation, leadership and interpersonal skills
Demonstrated ability to lead, motivate and direct a team
Ability to travel as needed
Legal right to work in the United States
EDUCATION/EXPEREINCE:
BA/BS or equivalent experience. 15+ years of advertising sales experience in a broadcast or cable network environment 10 + years successfully management advertising sales teams
We are the largest distributor of urban content in the country. For more than 40 years, Urban One has been the leading voice speaking to Black America. First, as the largest local urban radio network. Then, as the largest syndicator of urban programming. Yes, we can even claim our position as the largest Black owned television network and distributor of digital urban content.
Our brands are unsurpassed. Our content is relevant. Our reach is unparalleled. No other multi-media company reaches over 80% of Black America. We proudly wear our banner and lift our voice as we ‘Represent Black Culture’ boldly, courageously and unapologetically.
Regardless of the medium, whether it’s TV One, Radio One, Reach Media, iOne Digital or One Solution, we create content that REPRESENTS a people whose impact has touched every fiber of American life. That’s what makes us experts. We are creators and distributors. We are developers and executors. We provide solutions to advertisers seeking a deeper customer engagement. And we are the answer for urban enthusiasts wanting content to satisfy their mind, body and spirit.
We are ONE.
ONE company serving a diverse people all seeking ONE thing…URBAN.
