Position Title: Digital Brand and Marketing Assistant
Posting Number: P220254
Salary Range: $44,374 - $47,000
As the Digital Brand and Marketing Assistant, you will influence and design strategic communications and marketing initiatives for Student Life units, with a focus on the Career Design Center. You will work to elevate unit marketing and communication for students, alumni, employer and campus partners as it relates to the assigned units' goals.
Your duties include:
Build and maintain website content, social media strategy, social media strategy/content, print/digital copy, video concepts/production, print publication design/production, email marketing as well as data collection to measure ROI of deployed tactics.
Maintain brand consistency and accessibility in accordance with ADA compliance across all platforms.
Implement a project scoping process, communication cycle timeline and plan that aligns with department strategic priorities.
Develop, recommend and execute strategies to enhance the University brand experience in collaboration with Student Life Marketing & Communications and University Communications.
Our team recognizes the advantages diverse perspectives and backgrounds bring to the workplace. We are particularly interested in candidates who share this value and will work to achieve the university's goals of inclusive excellence.
About Student Life
As a member of Student Life, you will join service professionals, all driven by one shared set of values designed to help ensure students' well-being, create a safe and supportive environment and promote student success. In Student Life, growth is a shared passion. We aim for excellence, thinking big and going bold. We pursue our goals tenaciously while stewarding the student experience. We build communities and advance diversity in all forms. We encourage discovery and celebrate success.
Outstanding Benefits Package
Working at UB comes with benefits that exceed salary alone. There are personal rewards including comprehensive health and retirement plan options. We also focus on creating and sustaining a healthy mix of work, personal and academic pursuit – all in an effort to support your work-life effectiveness. Visit our benefits website to learn about our benefit packages.
About The University at Buffalo The University at Buffalo (UB) #ubuffalo is one of America's leading public research universities and a flagship of the State University of New York system, recognized for our excellence and our impact. UB is a premier, research-intensive public university dedicated to academic excellence. Our research, creative activity and people positively impact the world. Like the city we call home, UB is distinguished by a culture of resilient optimism, resourceful thinking and pragmatic dreaming that enables us to reach others every day. Visit our website to learn more about the University at Buffalo.
University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.
Associate degree with a minimum of 2 years of experience; a higher degree will be considered in lieu of the experience requirement.
Professional experience in project management, communication and brand activation.
Strong project management, creative, communication skills.
Detail-oriented and interpersonal skills are required.
The ability to work in a team setting is required.
Advanced proficiency in Adobe Creative Cloud
2 years' experience as a graphic designer
Web experience working in a content management system (CMS)
Demonstrated experience managing digital content, brand and marketing activation.
Demonstrated skills working with software products such as Adobe Creative Cloud, CMS and project management tools, spreadsheets and databases necessary.
The University at Buffalo is SUNY’s most comprehensive public research university, and an outstanding place to work. UB amplifies ambition for faculty and staff by offering endless possibilities to achieve more. Here, people from all backgrounds and cultures challenge and inspire each other to discover, learn and succeed. Dedicated staff and engaged faculty collaborate to further knowl¬edge and understanding, and develop tenacious graduates who are valued for their talents and their impact on global society.