Manages marketing programming development and execution, aligned with strategic business goals, for the clinical and hospital service lines responsible to support. Owns tactical execution and measurement of both organizational and service line growth and market penetration and growth programming. Works hand-in-hand with clinical and administrative service line leadership, such as chairs and chiefs and clinical staff, Medical Operations teams, and Communications to develop and implement broad and targeted go-to-market activation programs for clinical services. Provides influence and market direction across service lines to attain business goals and works collaboratively throughout the system to integrate marketing plans to better position MetroHealth in our marketplace. Upholds the mission, vision, values, and customer service standards of The MetroHealth System.
Bachelor’s degree in Marketing, Communications, or other related field from an accredited institution or any equivalent combination of education, training, and experience in addition to the experience stated below.
5 years of marketing experience with direct-to-consumer brands.
Experience with and knowledge of emerging media platforms.
Adept at guiding and interpreting various forms of qualitative and quantitative research.
Strong project management skills, including impeccable attention to detail, organization skills, and prioritization skills.
Proven ability to multi-task, organize complex projects, and react quickly in a rapidly changing environment.
Strong leadership skills including experience working with varying levels of seniority and cross-functional teams.
Experience leading, guiding, and managing agencies and other external partners.
Ability to think creatively, innovatively, and analytically.
Strong strategic, analytical, and quantitative skills.
Displays a dynamic and positive attitude, flexibility, and team spirit.
Displays a self-starter attitude and an entrepreneurial spirit.
Excellent written, verbal, interpersonal, and virtual communication skill.
Proficient knowledge of the Microsoft Suite of software products (i.e. Excel, Word, and PowerPoint).
Ability to interact effectively with a wide range of cultural, ethnic, racial, and socioeconomic backgrounds.
Preferred:
5 years of client (non-agency) brand portfolio management experience.
Experience leading marketing agencies and vendors through strategic marketing programming development & GTM asset creation.
Experience with a data base management and/or customer relationship management (CRM) software program.
Experience with marketing automation.
Experience with media placement.
Experience with digital campaign & communication development.
At MetroHealth, our mission, vision and values are not just words on a fading poster tucked behind someone’s desk. They are the core of our actions. While we take care of the ill and injured, we are increasingly focused on preventive care, fulfilling our mission of “leading the way to a healthier you and a healthier community through service, teaching, discovery and teamwork.” And we do this in an environment of inclusion. Every patient, whether economically needy or economically comfortable, gets the same attention – full attention – from our staff. MetroHealth physicians, from many parts of the country and around the world, bring a diversity of cultures, races, religions, expertise and ideas. We celebrate these differences and appreciate how they add to our success. Many are leaders in their fields and they choose to work here for the opportunity to make a difference in their community.Our goal has always been to treat patients like family, with the respect and dignity they deserve. As one patient says, “I don’t feel like a number. I get outstanding individual care and attention by many compassionate professionals.”We care, we mean it and it shows. It’s a 24/7/365 thing for us.
