This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.

Reporting to the Associate Director of Annual Giving, Direct Marketing for Schools and Units, the Assistant Director of Annual Giving, Direct Marketing for Schools and Units will plan and implement direct marketing strategies for many schools and units with the assistance of the Associate Director. They will develop an overall outreach strategy to renew, retain and acquire donors through direct marketing strategies. This position will have direct contact with One Carolina colleagues, school/unit colleagues and donors.

Principal Functions:
—Direct Marketing (75%): Assist Schools and Units with planning and implementing the overall strategy for direct marketing for schools and units. Coordinate and implement direct marketing efforts (mail, email, social media, crowdfunding and web) that solicit alumni, donors and friends. Includes: utilizing a marketing automation platform (Salesforce) to schedule and send appeals, working in Carolina's DAVIE database (Blackbaud CRM) to create queries, segments and marketing efforts; designing and coordinating the production of appropriate annual giving materials including, but not limited to, solicitation letters and emails, stewardship pieces, brochures, data reports, and other fundraising materials; utilizing Carolina's campaign branding assets along with individual school/unit branding guidelines when designing and writing for print and digital materials; managing print, electronic and web-based content; writing and editing communications and solicitation materials; editing and analyzing communications and solicitation material or content prepared by others; ensuring that all marketing and solicitation projects are completed, mailed or emailed on-time and error free; creating and implementing digital strategies for web-based campaigns; liaising with printing companies and other external vendors to produce school/unit marketing materials. 

—Consulting (10%): Cultivate relationships with school/unit clients across campus. Work closely with development officers, senior leadership, and communications professionals in schools/units across campus to identify annual giving needs and plan strategy and appeals. Strategically identify segments for appeals with school/unit clients. Communicate central annual giving strategies and current annual giving best practices with schools/units.

—Reporting (10%): Analyze and report past and present fundraising results for schools/units. Use data to set future direct marketing and annual giving strategy.

—Other Duties (5%) as Assigned by Associate Director of Annual Giving, Direct Marketing for Schools and Units and other Senior Leadership.

Preferably two years of higher education development, direct marketing for higher education or related experience. Experience with donor CRMs (Blackbaud), marketing automation platforms (Salesforce), crowdfunding platforms (Community Funded), project management tools (Asana) and commercial printing/production processes is preferred.