Divisional Director of Marketing Non-Acute Services
Location: Tampa, Florida
Internal Number: 22026895
All the benefits and perks you need for you and your family:
Benefits from Day One
Paid Days Off from Day One
Student Loan Repayment Program
Whole Person Wellbeing Resources
Our promise to you:
Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
Location: 14055 Hidden River Drive Suite 2250, Tampa, Florida 33637
The community you’ll be caring for: AdventHealth Non-Acute Services West Florida
Rollover PDO with service year increases in accrual
Comprehensive benefits package; including tuition reimbursement and matching 403b plan
Patient facing positions receiving company paid initial sets of scrubs
Company Discount programs
Reimbursement for clinical position certifications
The role you’ll contribute:
The Division Director of Marketing-Ambulatory serves as a leader and collaborator on the division consumer strategy team with responsibility for developing and executing strategic marketing and growth initiatives to build brand awareness, grow consumer brand preference, and increase volumes and market share for all of the West Florida Division (WFD)'s ambulatory business units. The Division Director of Marketing-Ambulatory provides marketing strategy for ambulatory services and strategies that achieve brand loyalty, business growth, competitive advantage, and market relevance. The position requires an empirical and inquisitive thinker with a natural passion for understanding the underlying factors driving observable consumer and referral trends, industry trends and competitive strategy
The value you’ll bring to the team:
Develops and executes annual marketing and business development plans and budgets to meet established branding, volume, market share and service line goals for ambulatory services. Develops plans to meet goals with return-oninvestment tracking mechanisms to ensure success.
Establishes metrics and performance tracking of all marketing brand and growth initiatives. Reviews results regularly with division leadership and executes market plan adjustments, as needed.
Analyze and synthesize information market and consumer information into credible and actionable business intelligence (including information on current patients/consumers, target markets, referral patterns, market share trends, key conditions and procedures (and their contribution margin), differentiators, key messages, opportunities for growth, areas of expertise (i.e. accreditations, awards, First/Best/Only) and competitive data).
Develop, and implement, plans to nurture current and potential patients as tools to build consumer awareness, preference, utilization, and usage of ambulatory services, promoting our full network of care where appropriate.
Develop and implement digital strategy and lead-generating activities are executed. Provides oversight of all digital projects including: website content management, landing page development and execution, social media strategy and interaction, display and PPC advertising, search engine optimization, emails, text messages and all associated tracking and performance metrics. Actively collaborates with AdventHealth Experience Center and digital teams on implementation.
The expertise and experiences you’ll need to succeed:
Bachelor's degree in Marketing, Public Relations, Business, Communications, Advertising, Healthcare Administration or related field.
8-10 years of experience and proven track record in strategic and integrated marketing planning and analysis.
Experience working in a healthcare marketing, advertising agency or strategic and integrated marketing role is required.
At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole. Our story is one of hope — one that strives to heal and restore the body, mind and spirit. Our more than 80,000 skilled and compassionate caregivers in hospitals, physician practices, outpatient clinics, urgent care centers, skilled nursing facilities, home health agencies and hospice centers are committed to providing individualized, wholistic care.