Job Summary: This position is responsible for helping the university reach enrollment goals by creating, assessing, and enhancing targeted, multi-channel communication plans within the Director to engage prospective students. Vehicles include email, direct mail, texting and calls to encourage students to take the next step in the enrollment process. This position will collaborate with stakeholders both inside and outside the division, including recruiters within our colleges and schools.Will be writing conversion-focused marketing materials that utilize segmentation and personalization. This person will also be responsible for analyzing the success of communication plans and adjusting as needed. While focusing on the student experience, this position will also work