Director of Marketing & Communication 7000BR College of Liberal Arts CLA-Dean's Office
Detailed Job Description The Marketing Director within the College of Liberal Arts is the strategic lead on positioning the College of Liberal Arts to create unique value and recognition; the tactical lead in coordinating marketing and communications to generate interest and demand; the communicator champion of all things Liberal Arts at RIT; and the marketing lead for RIT's distinctive performing arts enterprise and Performing Arts Scholars program. They are expected to serve in a key leadership role within the college, working effectively with multiple stakeholders inside and outside of the College. Because of the diverse set of responsibilities, the individual must be entrepreneurial, resourceful, and collaborative as they perform the important work of elevating the stature, influence, renown, and market position for the College of Liberal Arts in a national context.
The position has dual reporting lines to ensure transparency, efficiency, and strategic alignment with Liberal Arts and RIT priorities. Reporting to the Dean within the College of Liberal Arts, and to the Associate Vice President for Marketing Strategy, the individual is the bridge that captures and communicates the distinctive opportunities and strengths in the College of Liberal Arts and works within the college as well as with broader RIT marketing resources in the execution of a range of creative content to advance recruitment, student and alumni success, and faculty recognition. The person will support the Dean in communicating the college's priorities internally and externally. In addition to coordinating and executing marketing and communication priorities, the individual is a key liaison with the enrollment management division.
Design, implement, and continually assess the effectiveness of the College's overall marketing and communications strategy
Manage the strategic positioning framework of the College of Liberal Arts and ensure its application to both marketing and recruiting activities.
Conceptualize and execute multi-channel campaigns, in partnership with RIT's University Marketing and University Communications, ensuring the alignment of communications and messaging across all traditional and non-traditional channels.Conceptualize and execute environmental marketing programs to inspire and elevate the liberal arts experience at RIT and in a national context.
Serve as the champion for RIT Marketing and Communications in CLA by disseminating timely and accurate information that ensures alignment with the university.
Represent CLA in key M&C initiatives as necessary.
Manage all aspects of marketing (and communications) for the college by leveraging M&C's marketing intelligence, brand know-how, and other services provided by the Division.
Manage brand integrity within the College by getting everyone to adopt a consistent and compelling message, look, and feel.Stay up-to-date with various CLA programs, initiatives, and output, as well as keep a pulse on internal and external landscape (including competitive intelligence).
Build and manage long-term relationships among CLA faculty, staff, and alumni; provide consultation; gather requirements; assemble, compare, and recommend marketing and communication strategies that meet budgetary and time constraints-all while considering communication objectives, university brand, and strategic goals.
Produce scheduled reports on the link between marketing activities and demand.
Lead the College's communication efforts across media, platforms, format, and type (written, audio, video).Supervise and manage content on all College of Liberal Arts digital domains.
Manage a marketing budget and prioritize spending as necessary.
OTHER DUTIES AS ASSIGNED
Minimum Qualifications Education/Experience:
5-7 years of relevant professional experience in marketing and communications
Bachelor's degree, Marketing or related field
Must be creative and innovative.
Must have excellent communication skills including interpersonal, written, presentation, and listening skills.
Must be able to interpret data and synthesize trends.
Must have a proven ability to work with a variety of constituents and stakeholders to achieve goals.
Ability to work effectively independently and as a contributor to team efforts.
Skilled at organizing projects, handling multiple tasks simultaneously, meeting deadlines. Demonstrated success in digital and traditional media.
Commitment to quality productions.
Maintain a customer-service attitude.
Proven ability to take initiative and solve problems.
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 120A
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the 'Great Colleges to Work For.' RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .