Executive Director, Strategic Marketing and Communication
College of St. Scholastica
Location: Duluth, Minnesota
Internal Number: 12251
The Ex. Director's primary duty is to oversee the entire marketing department and provide leadership for staff and operations for the College's Marketing and Communications department within the Enrollment Management division. The Ex. Director is involved in assessing and creating the College's marketing plan and marketing strategy, and then planning, coordinating and directing marketing efforts.
The Ex. Director will lead the marketing team in strategizing and implementing marketing campaigns and is responsible for planning and directing the College's branding, marketing, long-term digital marketing and communication strategy.
The position will analyze the College's goals and research the target audiences to come up with detailed marketing plans and schedules for campaigns. This position will delegate tasks for these campaigns to the marketing team and will oversee the campaign's performance and will ensure it stays on track with the schedule laid out. The Ex. Director will analyze the results of each campaign and will compile these results in comprehensive reports, which will be presented to the leadership and executive teams.
Management of MarComm team & KPIs; Develops and implements goals, objectives, KPIs, policies, procedures and work standards for the department.
Developing and communicating the marketing plan.
Building brand awareness, including positioning; Ensures College's brand identity is maintained and communicated to stakeholders and constituents; monitors brand strength and creates initiatives to increase awareness of College's brand identity and reputation; coordinates efforts with internal staff and external resources to establish brand platform, positioning and creative campaigns; establishes and enforces brand guidelines and communicates them to internal and external stakeholders.
Coordinating marketing projects from beginning to end; Serves as functional lead for department on technology related planning and prioritization; submits requests, ensures coordination of efforts and provides updates to users.
Research and product development; Identifying the College's potential customers.
Managing the digital marketing by defining, building and maintaining the College's digital marketing strategies roadmap; Working with the marketing team and stakeholders to develop and analyze digital campaigns and how ROI/KPIs can be measured
Analyzing data and preparing reports; Assesses effectiveness of marketing strategies and utilizes data to form decision making; provides updates and presentations to Enrollment Management and Market Development committees of the Board of Trustees; assesses effectiveness of marketing initiatives and revises/modifies marketing strategies as required.
Administrative principles and practices, including goal setting, program development, implementation and evaluation, and the supervision of employees.
Principles and practices of developing teams, motivating employees and managing in a team environment.
Principles and practices of public information, media relations and effective community outreach.
Principles and methods of developing effective informational and educational materials.
Computer applications related to the work.
Principles and practices of digital marketing plans including SEO/SEM, email marketing, social media and display advertising.
Principles and practices of program development and implementation.
Principles, practices and methods of marketing analytics and assessment.
Principles and methods of developing effective cross-cultural informational and educational materials.
Computer systems and applications related to the work.
Planning, organizing, supervising, reviewing and evaluating the work of others.
Creating, planning, implementing and managing a wide-range of projects.
Exercising sound independent judgment within general procedural guidelines.
Assessing and prioritizing multiple tasks, projects and demands.
Developing and implementing project goals, objectives, procedures and work standards.
Developing effective work teams and motivating individuals to meet goals and objectives and provide customer services in the most cost effective and efficient manner.
Preparing clear, concise and complete reports, correspondence and other written materials.
Contributing effectively to the accomplishment of team or work unit goals, objectives and activities.
Establishing and maintaining effective work relationships with coworkers and students.
Commitment to inclusive excellence as an expression of the Benedictine values of the College of St. Scholastica.
Developing, measuring and maintaining effective digital marketing initiatives.
Creating, planning, implementing and managing a wide range of digital marketing tactics.
Utilizing web-related systems and applications in an efficient and effective manner.
PHYSICALDEMANDS & WORKINGENVIRONMENT: The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Mobility to work in a typical office setting and use standard office equipment, vision to read printed materials and a computer screen; hearing and speech to communicate in person or over the telephone; strength to lift and carry up to 20 pounds.
The College of St. Scholastica (CSS) is a thriving independent private college with its main campus overlooking Lake Superior in Duluth, extended campuses throughout Minnesota and vibrant online programs that attract learners from around the world. Since 1912, The College of St. Scholastica has been preparing students for responsible living and meaningful work by emphasizing the Catholic Benedictine values upon which it was founded: Community, Hospitality, Respect, Stewardship and Love of Learning. At CSS, equity and inclusion are viewed as key ingredients to academic excellence and student success.DULUTH, MINNESOTADuluth is a beautiful and vibrant city of 86,000 set on the shore of Lake Superior, the largest freshwater lake by surface area in the world. For outdoor enthusiasts, Duluth offers four seasons of first-rate opportunities: beaches, bike paths, jogging trails, ski resorts, cross-country skiing trails, boating and fishing sites, and rinks for skating, curling, and hockey. The Boundary Waters Canoe Area Wilderness is an easy drive. Outside magazine has recently named Duluth as the number one “Outside City” in the US. The magazine also named Duluth as a runner-up for the “b...est adventure hub” in a worldwide survey of destinations for outdoor activities. The College was also pleased to learn that the nonprofit American Institute for Economics ranked Duluth as one of America’s best small metropolitan areas for college students. Similarly, the travel site DreamPlanGo named Duluth in the Top Ten of America’s Most Scenic College Towns. Duluth’s public schools are Minnesota’s most highly ranked, the cost of living is considered reasonable, and the city has more acres of municipal public parks than any other city in the country. The arts scene is booming with galleries, music venues, and a lively theater and dance community.