Assistant Director of Marketing – Marketing (Job Code 9703MK)
Summary Develop, direct, coordinate, and execute strategic marketing plans for assigned sports. Work with the coaches, support staff, and administration for sports to ensure their stories are being communicated to stake holders and their events are attended by the greatest amount of people possible while turning those events into revenue-generating opportunities for the University of Minnesota Athletic Department. Increase attendance and revenue at/from Gopher sporting events by positioning tickets for sale and leveraging relationships with season ticket holders, targeted groups and other interested parties. Entertain fans at games and provide them with an all-around positive customer experience to encourage retention and future revenue generation. Evaluate, nurture, and perpetuate the Gopher Sports brand in a way that's congruent with the University of Minnesota. Commit to adhering to all rules and regulations of the Department, the University, the Big Ten Conference, and the NCAA. Assist in advancing the department's mission, vision, and strategic plan including its commitment to equity and diversity by demonstrating an ability to effectively communicate and create content that exhibits cultural competency and by designing marketing plans for outreach to diverse communities. Supervision is only generally required when there are repeat problems or missed deadlines.
40% - Plan and implement strategic and comprehensive advertising and promotional campaigns for assigned sports, utilizing traditional and non-traditional vehicles to communicate with stake holders about upcoming events and to drive season, single game, and group ticket sales. Collaborate with Athletic Communications, Ticket Sales and Service, Golden Gopher Fund, and other internal departments to unify messages to donors, ticket purchasers, and fans.
40% - As part of the overall marketing plan for each sport, develop, direct, execute, and evaluate all in-game marketing aspects for assigned sports. Work with Gopher Digital Productions to create entertaining in-game content that corresponds to the University of Minnesota and Gopher Sports brand. Work with Gopher Sports Properties to appropriately plan and activate sponsorship promotions at Gopher sporting events.
10% - Partner with all affiliated groups, including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for assigned sports.
5% - Conduct research on Gopher Sports stakeholders (season ticket holders, single-game purchasers, students, Minnesota residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of the University of Minnesota Athletic Department. Also, utilize the research findings to evaluate current initiatives and modes of operation to determine their current efficiency and effectiveness.
5% - Other duties as assigned
Salary range of $46,000 - $48,000 based on experience.
Qualifications: Required: BA/BS degree (in Communications, Journalism, Marketing, Art or related field, preferred) AND 4 years of experience.
Preferred: Experience with NCAA Division 1 athletic programs or professional sport experience.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.