JOB PURPOSE AND REPORTING STRUCTURE: Under the direction of the VP of Marketing and Communications, the Director of Marketing is responsible for the strategic development, execution, and deployment of marketing and patron engagement, done in a manner that supports consistent growth and appeal of the Milwaukee Symphony Orchestra. This position is responsible for enhancing brand awareness, and maintaining existing channel marketing, plus the analyzing and exploration of new channel marketing opportunities in the ever-changing advertising & media landscape. Duties include the planning, organization, and leading the team that implements marketing functions to achieve MSO objectives in terms of revenue and visibility, while ensuring a consistent promotional message. In addition to managing the marketing department, a key aspect of the role is cross-collaboration with department leaders as a key part of the senior staff. This position manages the Marketing Manager, Marketing and Communications Coordinator, and Lead Designer.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Achievement of overall subscription and individual concert single ticket goals. Identify and analyze trends and audience habits to achieve and grow earned revenue.
Execute short and long-term strategies with VP of Marketing & Communications to sell subscriptions and single tickets.
Provide oversight and project management of marketing and strategic engagement programs.
Develop, manage, and implement marketing plans and tactics for all performances (MSO and BSC Presents).
Lead the development and implementation of targeted communication campaigns and messaging providing direction as well as the tools, support and action necessary to grow base of patrons.
Set data and mission-driven priorities for marketing department and implement improvements and adjustments as necessary.
Manage budget of approximately $2.0M. In conjunction with Marketing Coordinator, develop and maintain annual marketing budget.
Familiarity using CRM software such as Tessitura, working knowledge of web and email CMS systems and social media management platforms a plus.
Contribute as a member of the senior staff team, including effective collaboration with colleagues to ensure achievement of strategic initiatives.
Collaborate on customer retention activities, working closely with the advancement department to align patron loyalty strategies and dollars.
Work with box office on short and long-term planning.
Collaborate with Education department to determine goals, project timelines, collateral needs, and promotion strategy for Concerts for Schools, Family series, and other marketing initiatives supporting Education programming and events.
Collaboration with Facilities & Front of House team and Ticketing/Box Office team on patron experience efforts requiring both short and long-term planning.
Concert attendance may be required in some circumstances.
Highly organized individual capable of tracking the minutia necessary to successfully realize and/or identify sales and promotional opportunities.
Ability to understand, develop, and execute effective marketing, promotions and communications plans.
Technical competencies with regard to sales, promotion, marketing, and communication industry standards and tools.
Skilled leader with ability to motivate and manage the activities of a team to achieve goals set.
Ability to build consensus and confidence amongst staff members, volunteers and (through partnerships), with the community at large.
Contribute leadership and expertise to Senior Staff.
Other duties as assigned.
QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SUPERVISORY RESPONSIBILITIES: This position supervises the Marketing Manager, Marketing and Communications Coordinator, and Lead Designer, as well as manages multiple vendor relationships
CONTACTS WITH OTHERS: Position has the potential to interface with every internal and external public and private agency, media or private individual.
EDUCATION AND/OR EXPERIENCE: This position requires a Bachelor’s Degree in Marketing, Advertising or related discipline and a minimum of five year experience in sales and marketing.
LANGUAGE SKILLS: Excellent verbal and written communication skills with demonstrated writing ability are required. Must be able to read, analyze and interpret information.
MATHEMATICAL SKILLS: Position requires basic math skills, including addition, subtraction, multiplication and division as well as percentages and fractions.
REASONING ABILITY: Able to collect data and information, establish facts and draw valid conclusions.
EQUIPMENT REQUIRED: Skill in using a personal computer and associated software, copy machine, telephone, voice mail, fax machine, postage machine and printer are required.
OTHER SKILLS AND ABILITIES: Must have experience using MS Office software. This position requires a demonstrated ability in budget development and management and a demonstrated ability to manage campaigns and programs in support of achieving revenue goals. A working knowledge or familiarity with classical music is required.
The Milwaukee Symphony Orchestra is among the finest orchestras in the nation. Since its inception in 1959, the MSO has found innovative ways to give music a home in the region, develop music appreciation and talent among area youth, and raise the national reputation of Milwaukee.
The MSO’s full-time professional musicians perform more than 135 classics, pops, family, education, and community concerts each season in venues throughout the state. A pioneer among American orchestras, the MSO has performed world and American premieres of works by John Adams, Roberto Sierra, Phillip Glass, Geoffrey Gordon, Marc Neikrug, and Matthias Pintscher, as well as garnered national recognition as the first American orchestra to offer live recordings on iTunes. Now in its 46th season, the orchestra’s nationally syndicated radio broadcast series, the longest consecutive-running series of any U.S. orchestra, is heard annually by more than two million listeners on 147 subscriber stations in 38 of the top 100 markets.
The MSO's standard of excellence extends beyond the concert hall and into the community, reaching more than 40,000 children and their families through its Arts in Community Educati...on (ACE) program, Youth and Teen concerts, Family Series, Meet the Music pre-concert talks, and Friday Evening Post-Concert Talkbacks. Celebrating its 28th year, the nationally-recognized ACE program integrates arts education across all subjects and disciplines, providing opportunities for students when budget cuts may eliminate arts programming. The program provides lesson plans and supporting materials, classroom visits from MSO musician ensembles and artists from local organizations, and an MSO concert tailored to each grade level. This season, more than 7,200 students and 500 teachers and faculty in 22 Southeastern Wisconsin schools will participate in ACE.