RiverSource Web & Digital Tool Interactive Marketing Intern
Ameriprise Financial, Inc.
Location: Minneapolis, Minnesota
Type: Full Time
Internal Number: 16828714
Ready to launch your career? RiverSource Insurance Company is a wholly owned subsidiary of Ameriprise Financial providing a broad array of protection and retirement investments for clients offered through Ameriprise Financial Advisors. RiverSource is a top 10 insurance company with ~1.5M clients and a large service operations organization to support the management of client accounts and the service needs of our clients.
As an intern in RiverSource Life Insurance you'll develop a working knowledge of business management from idea inception to execution. You'll learn marketing and branding methods as well as gain exposure to how to make sound business decisions and execute deliverables in a deadline-oriented environment - all while enhancing your team building and communication skills.
About the RiverSource Insurance Internship Program: Our 11-week summer intern program provides experience in a collaborative and inclusive environment. As an RiverSource Insurance intern, you will gain exposure to leaders, cultivate your business intuition, work on projects that directly impact the business, and network in a welcoming atmosphere. In addition, you will have access to our Business Resource Networks, including the Black Employee Network, Young Professionals Network, PRIDE Network, and others!
Responsibilities vary depending on assigned projects(s) and may include:
Assist with development of creative concepts and marketing strategies for promoting insurance and annuity products and brand programs to various internal and external audiences.
Develop content for promotional materials including emails, direct mail, newsletters, website and social media as needed.
Assist with copywriting and editing.
Assist with creating training materials including presentations, handouts and invitations.
Coordinate with in-house creative agency to create print, online and other collateral materials.
Provide project management from engagement to implementation and monitoring.
Assist with analysis of website, digital tool and email analytics.
Develop and maintain reporting for key projects.
Develop, manage and implement communications plans tied to overall campaign strategy.
Current Junior at a 4-year university pursuing a bachelor's degree in Marketing, Journalism, Mass Communications or related field
Graduation date of December 2023 or May/June 2024
Cumulative GPA of 3.0 or higher
Demonstrated leadership experience
Strong attention to detail
Excellent organizational skills and the ability to manage multiple priorities
Dynamic interpersonal and consultative skills
Ability to influence and strong relationship management skills
Self-motivated with the ability to work both independently and as part of a team
High degree of self-motivation with strong integrity and ethics
Excellent organizational skills and ability to prioritize multiple projects
Excellent communication, interpersonal, and presentation skills
Ability to work and communicate collaboratively with others
Proficient with Microsoft Office Suite
Experience writing, proofing and editing
Ability to gather and analyze data to develop recommendations
Experience with social media
Project management skills
Experience and/or Interest in the financial services industry, specifically life insurance
Experience in marketing, communications and/or training
NOTE: The company does not offer corporate undergraduate internships for students with F-1 visas.
About Our Company
Riversource Annuities and Insurance is a part of the Ameriprise family of brands that provides our clients access to solutions that create a road map for their future. At Riversource we embrace an inclusive and collaborative culture that allows us to help others achieve their goals by providing compelling product solutions. This includes insurance to prepare for and be protected during the unexpected, as well as annuities that will provide support through every stage of retirement planning such as asset accumulation, generating income, and leaving a legacy to loved ones or charity. We celebrate the unique qualities and reward the contributions of our talented, passionate employees. If you're motivated and want to work for a strong, ethical company that cares about you and your community, take the next step with Riversource.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.