The Marketing and Engagement Manager is primarily responsible for The Forum's marketing and communications and provides oversight to ensure the effectiveness of other external and internal marketing resources/contractors. This position manages and executes Forum marketing deliverables and is also responsible for The Forum's social media presence. The marketing effort is both internal and external to our host, Augsburg University, and includes a global presence.
Secondarily, working with the director of sales and engagement this position, along with the Administrative Coordinator/Registrar, is also responsible for the management and delivery of negotiated benefits for sponsors, group sales, exhibitors, trades/alliances, and other relationships; registration support; and database segmentation and research.
Working with the Augsburg Marketing Department, update and administer the Forum website, including updating information about the annual conference, podcast, and webinar series, resource pages, and other Forum events and activities. Oversee SEO optimization and web health.
Working with the Augsburg Marketing Department, author and design email content, using tools and information in CVENT, the Forum's event management system. Work with staff and consultants/contractors to draft communications timelines and calendars. Generate email performance reports.
Working with the Augsburg Marketing Department, ensure quality and appropriate design (including graphic design), editing, copywriting, proofreading, content management, and project management for Forum print and digital marketing collateral including annual reports, postcards, ads, program apps/program book, signage, newsletter, PPT templates, one-page information sheets, brochures (sponsor, exhibitor, attendee), press releases, social media, and other items as needed. Working with the Augsburg Marketing Department, create supporting graphics (including for website).
Manage webinar and podcast production and promotion, including scheduling, collection, and production of audio recordings, graphics, and sponsor ad placement.
Curate communications content to include articles, blog posts, videos, and other organization's event information required for relevant Forum social media and online resource library presence. Post to social media and monitor feedback. Responsible for monthly and yearly digital data analytics and reporting for Forum social media channels.
Working with the Sales and Engagement Director, develop strategies. objectives, and key marketing/communications/PR messages that align with and promote The Forum's conferences and other offerings throughout the year, both internal and external to the University and with a global presence
Working with the Sale and Engagement Director, manage all external marketing contracts and internal Augsburg marketing/communications relationships. Partner with contracted design firm or Augsburg Marketing Department to produce Forum theme year design for marketing and collateral.
Collect, coordinate, edit, produce and publish photo and video content. Manage photo and video library.
Working with the Sale and Engagement Director, creating and executing social media, communications, and PR plans.
Working with the Sales and Engagement Director and Administrative Coordinator/Registrar, manage the delivery of negotiated benefits for sponsors, group sales, exhibitors, trades/alliances, and other relationships
Provide registration support and database segmentation and research assistance to the Administrative Coordinator/Registrar.
WORK ENVIRONMENT AND PHYSICAL DEMANDS:
A typical work environment is an office, working at a desk for long periods of time.
Regular computer and phone use.
This position offers the opportunity for remote work. Though this position is remote-friendly, Augsburg's policy requires that you have residency in Minnesota, California, Florida, New York, Tennessee, or Wisconsin on or before the first day of work. Once hired, Augsburg will not pay for your expenses to travel to Minnesota should your presence be needed.
Bachelor's Degree or equivalent is required.
5 years minimum of relevant experience in marketing, advertising, communications, or public relations required.
Experience in conference or event and/or non-profit marketing.
Experience in Diversity, Equity, and Inclusion, either in a marketing/communications, public relations, or practitioner function.
Knowledge of diversity, equity, and inclusion principles and issues.
Standard practices for developing and delivering presentations.
Knowledge of marketing/communications principles.
Google and Microsoft Office proficiency expected (Gmail, Docs, Slides, Sheets; Outlook, Word, PowerPoint, and Excel).
Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Knowledge of social media platforms (Facebook, Twitter, LinkedIn, YouTube).
Knowledge of print production is a plus.
Possess skills in copywriting, content management, project management, proofreading, and basic graphic design.
High customer service skills, service orientation, and the ability to work collaboratively are expected.
Using initiative and independent judgment within established procedural guidelines.
Organizing one's own work, setting priorities, and meeting critical deadlines.
Hospitality and excellent interpersonal skills.
Must be able to work with people from all backgrounds--race, ethnicity, religion, orientation, gender, ability, and language. Cultural competence is expected.
Augsburg University offers more than 50 undergraduate majors and nine graduate degrees to more than 3,500 students of diverse backgrounds. The student-faculty ratio is 13:1 and is characterized by strong teaching in small classes. The University's Mission Augsburg University educates students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. The Augsburg experience is supported by an engaged community that is committed to intentional diversity in its life and work. An Augsburg education is defined by excellence in the liberal arts and professional studies, guided by the faith and values of the Lutheran church, and shaped by its urban and global settings. The CampusLocated in the heart of the Twin Cities, Augsburg’s main campus surrounds Murphy Square, the oldest park in Minneapolis. The University of Minnesota West Bank campus and the University of Minnesota Fairview Medical Center are across the street from Augsburg, with the Mississippi River and the Seven Corners theatre district just a few blocks away.The 23-acre campus consists of a mix of historic and newer buildings that reflect the contemporary needs of the academic programs. Augsburg...’s newest signature academic building, the Hagfors Center for Science, Business, and Religion, opened for classes January 8, 2018. In addition to its Minneapolis campus, Augsburg has a location in Rochester, Minnesota, and maintains international sites and staff in Mexico, Nicaragua, and Namibia.