Assistant Director of Alumni and Career Services Marketing
Washington and Lee University
Location: Lexington, Virginia
Higher Education Institution
Internal Number: R585
Reporting directly to the Director of Constituent Strategy, the Assistant Director of Alumni and Career Services Marketing creates and implements the Office of Alumni and Career Services marketing and communications efforts designed to generate constituent awareness of and participation in key engagement initiatives, with a special emphasis on social media engagement. The Assistant Director collaborates closely with the Offices of Alumni Engagement, Lifelong Learning, and Career and Professional Development to reach their respective audiences through intentional communication channel planning, strategic messaging and creative design. The Assistant Director works closely with Alumni and Career Services team members and partners with other stakeholders across campus to ideate, produce, post and promote compelling and on-brand content for social media and other channels targeting constituent audiences (students, alumni, parents, etc.)
Washington and Lee University actively promotes a dynamic and inclusive environment that allows students and employees of multiple backgrounds, cultures, and perspectives to learn, work, and thrive together. Successful candidates will contribute to that environment and exhibit potential for excellence in their areas of expertise.
Supports the Director of Constituent Strategy in developing multi-faceted marketing and communication strategies for key constituent audiences (students, alumni, parents, etc.)
Develops and implements marketing plans intended to generate constituent awareness of and participation in the services, events and programs, and other engagement opportunities offered by the Office of Alumni and Career Services departments (Alumni Engagement, Lifelong Learning and Career and Professional Development).
Responsible for communication channel planning, content calendar development, and the design and creation of marketing materials to support Alumni Engagement, Lifelong Learning and Career and Professional Development initiatives. Collaborates closely with each team to ensure alignment on branding, messaging, content and timing.
Utilizes a variety of communication channels, including mass emails, website, print and promotional materials, social media platforms, texting and on-campus displays. Analyzes projects and campaigns quantitatively and qualitatively, reports on performance, and provides strategic recommendations to improve future communications.
Leads the content creation and scheduling processes for Alumni and Career Services social media platforms. Develops new and creative strategies for using social media to engage constituent audiences and stays abreast of trends and best practices.
Works closely with the Assistant Director of Alumni Engagement in developing strategies to engage alumni chapters via social media platforms.
Works closely with the Office of Communications and Public Affairs on shared social media campaigns and initiatives, as well as platform monitoring and issues management.
Maintains internal web pages and content for Alumni and Career Services departments, and collaborates with Communications and Public Affairs on external web pages and links.
Collects and analyzes data from various sources to inform the execution of marketing and communication strategies, including Blackbaud Raiser’s Edge/Net Community, website, emails, social media accounts, and other platforms.
Contributes to annual reporting and strategic planning processes; helps Alumni and Career Services team members to report important outcome and engagement data and uses data to support brand messaging and objectives.
Works collaboratively and maintains strong relationships with key partners across campus, including Communications and Public Affairs, Admissions, Athletics, Student Affairs, Development, and academic faculty and staff.
Collaborates with Director of Constituent Strategy to maintain brand alignment with university standards and accessibility guidelines.
Provides in-person support and staffing for Alumni and Career Services events and programs as needed, including on weekends for major reunions and banner events, and occasional evenings.
Promotes and Practices NACE Principles of Professional Conduct. Attends relevant career and professional development trainings to remain abreast of industry best practices.
Additional related duties as assigned.
Work Schedule: Monday through Friday, 8:30 - 4:30pm
Bachelor’s degree in a related field and a minimum of three years professional experience, preferably in a higher education setting, is required. Must have excellent creative design and writing skills, with an ability to adapt to different styles and to support brand guidelines. The Assistant Director must have demonstrated ability to produce a variety of creative communications (poster and print collateral, social media campaigns, email blasts) in a fast-paced environment with frequent overlapping deadlines. Must have prior experience in office, program and event, and fiscal and budget management. Excellent verbal and written communication skills required. Minimum of intermediate experience with Microsoft Word, Excel, Access, PowerPoint, Publisher and Outlook necessary. Must be able to learn new platforms and software applications, keep current on trends and products. Comfortable with peripherals such as scanners and other technology.
Application Instructions: Review of applications will begin immediately and continue until the position is filled. Resume and cover letter are required. Upload documents to the Resume/CV upload section of the application. You will be asked to provide names and contact information for three professional references.
External Applicants: Application instructions for external applicants are located on the jobs.wlu.edu or here.
Current W&L Employees: Apply from your existing Workday account. Instructions are located at jobs.wlu.edu or here.
Fingering: Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.
Grasping: Applying pressure to an object with the fingers and palm.
Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
Working Conditions: The worker is not substantially exposed to adverse environmental conditions.
Types of Work: Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Exempt, Full Time, Benefit Eligible
$51,989.90 - Pay Commensurate with Experience
The university requires employees to become fully vaccinated for COVID-19 and new employees must provide proof of at least their first shot prior to the first day of employment. Boosters are required. Individuals may seek a medical or a religious exemption to the vaccination requirement.
Washington and Lee is a top-ranked, private institution in Lexington, Virginia where we integrate the rigorous inquiry and critical thinking of a liberal arts curriculum with nationally accredited undergraduate programs in business and journalism, and a graduate School of Law. Our graduates, mentored by a faculty of teacher-scholars, are ready to make a meaningful impact wherever they go in the world.The campus is a national historical landmark, the city offers small-town charm, and the Allegheny and Blue Ridge Mountains provide unparalleled surroundings. Washington and Lee affirms that diverse perspectives and backgrounds enhance our community. We are committed to the recruitment, enrichment, and retention of students, faculty, and staff who embody many experiences, cultures, points of view, interests, and identities. As engaged citizens in a global and diverse society, we seek to advance a positive learning and working environment for all through open and substantive dialogue.Washington and Lee is an Equal Opportunity Employer. As such, we are interested in candidates who are committed to high standards of scholarship, performance and professionalism and to the development of a ...campus climate that supports equality and diversity in our faculty, staff and student body. Job description requirements are representative, but not all-inclusive of the knowledge, skill, and abilities needed to successfully perform this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.