Social Media Specialist (Remote) - Public Relations & Marketing - Full Time 8 Hour Days (Exempt) (Non-Union)
University of Southern California (USC)
Location: Los Angeles, California
Internal Number: REQ20124555
The Social Media Specialist is responsible for developing and executing an overall social media strategy to support Keck Medicine of USC. This strategy includes an evaluation followed by articulating goals, drafting policies, audience growth, engagement, focused messaging, identifying KPIs and a plan that will support multiple social media initiatives already on-going within the organization.
Day-to-day activities include maintaining content calendars, developing and posting original content, leveraging current digital assets, monitoring social channels and developing and/or participating in the process of responding to both positive and negative comments. Responsibilities also include working across teams to field social media requests and propose solutions that adhere to social media strategy; monitoring and sharing social media analytics with larger team; and collaborating with Digital Marketing, Content, and PR to promote various content initiatives.
Minimum Education:-Bachelor's degree in new media/digital journalism, public relations, communications, marketing or related field requiredMinimum Experience/Knowledge:- Examples of successful social media communities and digital assets of brands or organizations candidate has recently managed. -In-depth knowledge and understanding of social media platforms and their respective audiences (Facebook, Twitter, LinkedIn, Instagram, YouTube) and how they can be deployed.-Experience managing and monitoring review platforms such as Yelp, Google. Facebook. etc-Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to success-Experience in social media analytics and Google Analytics-Experience utilizing social media tools for sentiment analysis and reputation management-Ability to interpret social media analytics, website traffic and sentiment analysis to propose strategy and content ideas by platform-Experience writing for social media platforms-The ideal candidate has strong verbal and written communication skills-Ability to develop engaging content-Attention to detail and ability to multitask-Positive attitude and a desire to continue learning and growing in career and expertiseRequired License/Certification:-Valid California state driverâs license.-Fire and Safety Certification. If no card upon hire, one must be obtained within 30 days of hire, and maintained by renewal before expiration date. (Required within LA City only)
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations.
As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.