Marketing Manager, Gene and Cell Therapy - Cancer (Remote)
Mass General Brigham
Location: Sommerville, Massachusetts
Type: Full Time
Health Care System
Telecommuting is allowed.
Internal Number: 3218739
As a key member of the Hospital & Specialty Growth Marketing team, help develop and execute marketing plans to grow the revenue and profitability of Mass General Brigham Cancer and Mass General Brigham Gene & Cell Therapy marketing activities. Expand the number of patients served and the lifetime value of those patients; support key system-wide initiatives including the launch of new service offerings; and build the system’s reputation and referral volume among medical professionals.
Principal Duties • Execute and implement marketing programs that support Cancer, Gene & Cell Therapy and related initiatives. • Provide optimization support, account management, creative execution, project management, budgeting, results and impact tracking of marketing programs for prioritized areas and initiatives. • Collaborate with internal teams and other key partners to understand business goals and priorities, develop plans and deliver results. Update regularly, earn their trust and guide marketing resources to deliver profitable growth for those entities. • Putting the patient at the center, support strategies to improve and coordinate system-wide patient experiences, increase customer loyalty, and decant primary and secondary care to the most convenient locations, while freeing capacity at AMCs and specialty hospitals for the more complex cases. • Work with marketing colleagues to develop compelling creative executions and content that engage our customers, drive incremental revenue and profitability, enhance loyalty and build our brands. • Regularly inform key partners across the organization to ensure integrated, well-coordinated marketing implementation
Develop and Execute Strategic Integrated Marketing Plans Develop and implement strategic multi-channel marketing plans for Cancer and Gene & Cell Therapy priorities. Engage hospital, service line and/or initiative leadership, as well as marketing colleagues, to develop comprehensive marketing programs and then work with other MGB Marketing colleagues to implement these programs and measure results.
• Execute on marketing strategies, priorities and critical metrics for Mass General Brigham Cancer and Mass General Brigham Gene & Cell Therapy and other initiatives. • Deliver robust marketing activity for key priorities, to drive brand strength, customer acquisition, loyalty, and improved patient experience. Marketing plans will include customer insights & research, competitive review, KPIs, financial goals, multichannel advertising, patient experience initiatives, website user experience enhancements, partnerships, creative development approach, and measurement & analytics. • Work with system and entity leadership to refine plans, gain additional insight and earn support for marketing plans. • Help develop compelling creative working with agency and internal resources to promote customer engagement and compel target audiences to take action. • Work with Performance Analytics colleagues to develop and implement measurement plans to ensure effective programs, continual learning and significant return on investment. Conduct A/B tests, pilots, and other experiments to continually learn and improve. • Other duties as assigned
• Succesful marketing management experience within hospital/healthcare organization, agencies or consumer brands. • Experience developing marketing plans and executing them to successful conclusion • Account management and project management experience • Experience building, promoting and managing brands in a complex architecture with multiple brands and sub-brands. • Experience in using marketing analytics/insights and analytics tools to further optimize both paid and organic campaign strategies. • Healthcare marketing experience is a plus. • Requires minimal direction from leadership and possesses the ability to learn quickly. • Experience working in a multi-cultural, diverse environment. • 10+ years relevant work experience. • Bachelor’s degree required. • MBA preferred.
• Possess strong interpersonal skills to effectively communicate with cross functional teams including staff at all levels of the organization • Ability to successfully negotiate and collaborate with others of different skill sets, backgrounds and levels within and external to the organization • Strong problem solving and negotiation skills • Ability to effectively conduct meetings, both formal and informal • Requires minimal direction from leadership and possesses the ability to learn quickly. • Proven success in delivering business results through marketing strategies and execution. • Experimental and growth-oriented mindset, thrives with ambiguity, strategic thinker, analytical thinker, strong communication skills, collaborative, impact and influence, drive for results, experience in complex organizations, and driving change. • A track record of delivering timely and effective results. • Monitor and report to organizational leadership on the effectiveness of marketing plans • Has a solid understanding of contemporary marketing analytics and experience working with marketing leadership to assess marketing ROI and optimize programs accordingly. • Excellent written and verbal communication skills. • Demonstrates capacity to communicate effectively with senior leadership. Has strong interpersonal skills. • Exceptional judgment and discretion in handling sensitive and confidential issues.
Mass General Brigham is a Boston-based non-profit hospital and physician network that includes Brigham and Women's Hospital (BWH) and Massachusetts General Hospital (MGH), two of the nation's most prestigious teaching institutions.