Johns Hopkins University has developed an ambitious vision to integrate life design, experiential learning, and mentoring in academic and co-curricular learning experience for all students and postdoctoral fellows. Under the leadership of Dr. Farouk Dey, the inaugural vice provost for integrative learning and life design, the university has announced the creation of three new departments and several new initiatives and mission that will ensure that every student and postdoctoral fellow will have the ability to pursue life purpose regardless of background, field of study, or social capital. Read more about this plan here.
We are seeking a Communication & Marketing Manager.Reporting to the Director of Digital Transformation for Integrative Learning and Life Design (ILLD) and working closely with the Vice Provost for ILLD this position will lead the strategic and branding vision of the division's digital marketing campaigns from start to finish. In addition, this position will play a pivotal role in the end-to-end digital journey by supporting and working in partnership with each department within ILLD to create a culture of content creation and storytelling. As an administrator of all digital media marketing programs this position will help to ensure brand alignment across all platforms, curate content, and identify opportunities to share compelling ILLD stories. The Communications, Culture & Engagement Manager will work directly with system social media accounts, email, and advertising campaigns and will monitor these campaigns for effectiveness, trends, and innovative growth strategies.
This is an inaugural role within the division of Integrative Learning and Life Design and will serve as the lead voice for innovation, transformation, and collaboration ensuring the ILLD strategic digital plans are implemented to retain and increase equitability and inclusivity for students regardless of background, field of study, or social capital.
Specific Duties & Responsibilities
Brand Management & Storytelling – 55%
Develops and implements a comprehensive strategy for brand management, online and direct marketing, media relations, and community engagement and will work closely with ILLD leadership as the communications partner on a variety of strategic initiatives.
Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, the website, and other marketing vehicles.
Work with Director Digital Transformation to define key performance indicators for each communications channel which will indicate a campaign's level of success
Develop benchmark criteria and track and evaluate the effectiveness of the communications strategies on a regular basis.
Manages the online presence of Integrative Learning and Life Design including website content and social media accounts.
Develops brand voice and maintains brand integrity across all platforms.
Oversees the creation of marketing and communications collateral to ensure that it is consistent with the ILLD
Identifies, research, and authors articles, messages, marketing collateral, and other communications for the Integrative Learning and Life Design website, e-newsletters, collateral, social media platforms, etc.
Edits and proofreads copy for a variety of communications and marketing materials, fundraising activities, events, and other content with an unerring eye for grammar, punctuation, construction, consistency, and Associated Press style.
Provides audience insight and digital performance reports and data visualizations to University Communications teams and help support a culture of analytics research, discussion, and strategic goal setting.
Oversees web maintenance, branding and social media efforts in alignment with overall recruitment and reputation goals.
Translate evidence quickly and clearly for general, academic, and policy audiences.
Envisions, develops, and implements an effective and comprehensive long-term communications strategy with multiple internal and external partners.
Develops new digital methods as needed to help make the internal reporting process more efficient, including use of automation technologies.
Plans, oversees, and manages the content marketing strategy for the business.
Reviews and translates data through compelling content and storytelling
Defines and formulates key messages identifying overall communication and marketing approaches.
Collaborates with stakeholders to generate ideas to increase customer engagement & drive inbound traffic to digital channels and encourage users to convert on profitable business actions.
Conducts analysis that is required for audience definition, portfolio definition, and brand coverage and positioning analysis
Social Media – 35%
Displays in-depth knowledge and understanding of social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok, etc.) and how each platform can be deployed in different scenarios
Creates social media strategy to ILLD goals with an emphasis on audience growth and development, generating regular metrics reports analyzing performance.
Working with the ILLD and school partners, assists with community and editorial management of social media posts across ILLD social media platforms (LinkedIn, Twitter, Facebook, Instagram, etc.).
Ensures all members of ILLD use social media effectively for the purpose of developing training, accountability
Attend events to take photos and video for the website and social media content (i.e., posts, reels, stories, etc.) as may be needed.
Monitors social channels in real-time for both engagement and correcting issues
Ensures brand visual and voice consistency across all social media and/or influencer and micro-influencer marketing executions, including multi-cultural campaigns
Displays a working knowledge of social media tools (i.e., Hootsuite, Sprout Social, etc.) and monitoring and reporting services
Media Relations Assistance – 10%
Contributes to media relations efforts by identifying compelling or stakeholder-valued media placement opportunities; creating and maintaining relationships in media; developing and producing media advisories, press releases, interviews, etc.; and helping to coordinate media availabilities, interviews, and other opportunities for external exposure.
Ensures members of ILLD are informed about new initiatives/resources, policies, and priorities
Collaborates with the department's media, editorial, creative, and digital teams in using insights to inform broader communications strategies, and to help shape ILLD's media approach.
Provides consultation and advice to program leadership on a variety of strategic and communications needs.
Works closely with vendors/contractors (consulting editors, writers, and other freelancers); prospective students and prospective faculty; alumni, donors, board members; other external contacts as may be appropriate for projects.
The Ideal Candidate
The ideal candidate has a proven record of accomplishment with being creative and possesses an out of the box mindset. The ideal candidate's creative enthusiasm listens to, engages with existing social media conversations, and identifies compelling stories, curates relevant compelling imagery and content.
The ideal candidate is a highly motivated individual with a passion for brand management
The ideal candidate is an influencer who can build a culture of content sharing
The ideal candidate is comfortable working in a hybrid, flexible and innovative environment. For this model to work, the ideal candidate must present excellent skills in relationship development and engaging audiences in groups and via social media and other digital outlets.
The ideal candidate is entrepreneurial, data and outcomes driven, strong in planning and execution, comfortable working with groups, and enjoys developing relationships and connections with multiple stakeholders at once.
The ideal candidate is an effective user of social media and digital outlets to engage multiple audiences, strengthen individual and organizational brand, scale impact, and influence public opinion.
Special Knowledge Skills & Abilities
Experience with Word Press, Adobe Creative Suite, Canva, and Google Analytics.
Knowledge of regional and national print, broadcast and electronic media outlets, and social networking, including web-based and online media/information sites.
Project management experience.
Working knowledge of communications analytics tools.
Working knowledge of digital marketing platforms.
Demonstrated ability to build collaborative working relationships and identify, assess, and meet diverse client needs.
Ability to organize workflow, prioritize and manage multiple projects with minimal direction, meet deadlines, think critically and creatively, and exercise sound judgment.
Highly effective verbal and written communication skills including editing skills are expected.
Ability to review data and determine trends. Ability to assist in developing action plans based on the data.
Basic critical thinking skills and ability to apply these skills in various situations.
Requires the ability to work independently, to assess situations and respond appropriately . Requires a willingness to accept change and demonstrate flexibility
Ability to balance multiple tasks simultaneously and quickly switch between priorities/tasks.
Awareness of the need for timely communication, ability to identify potential barriers and strategies, and ability to synthesize and integrate information.
Stays informed of industry best-practices for performance reporting and relevant online tools
Bachelor's Degree in related field.
Five years related experience.
Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Programming experience in HTML, CSS, or other programming languages desired.
Classified Title: Communications & Marketing Manager Role/Level/Range: ATP/04/PE Starting Salary Range: $71,230 - $97,880/Annually (Commensurate with experience) Employee group: Full Time Schedule: M-F, 8:30am - 5:00pm Exempt Status: Exempt Location: Hybrid/Homewood Campus Department name: Integrative Learning and Life Design Personnel area: University Student Services
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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