Ex-Students Association of the University of Texas
Location: Austin Texas
Type: Full Time
The Marketing & Social Media Coordinator is a key player in social media and marketing efforts for the Association. This coordinator develops, produces, and schedules most content on Texas Exes social media channels and maintains the association’s fast-growing social media channels (Facebook, Instagram, Tik Tok, Twitter, LinkedIn, HookedIn), independently and in close collaboration with the Senior Marketing & Social Media Coordinator.
Assists in the execution of the marketing campaigns that support the Association’s audience development and revenue generation. This position is involved in assisting with campaign execution for events, membership, sponsorships, career resources, and annual giving.
The ideal candidate is self-motivated, detail-oriented, and has a demonstrated ability to manage multiple projects at once. They must be a strong executor and able to coordinate projects from start to finish with minimal supervision. This is a diverse, fast-paced role in a busy department.
Major Job Functions
Concept, develop and produce branded social media content for the Texas Exes. Promote association benefits, events, programs, and the Texas Exes brand across multiple social media platforms.
Maintain the social media calendar and intake departmental requests for social media.
In collaboration with the Senior Marketing & Social Coordinator, provide live coverage for select association events.
Provide assistance in the execution of marketing plans for various internal constituents. Collaborate with cross-functional teams to help identify, develop and execute key strategies and maintain brand voice across audiences, assets, categories, and channels.
Assist with email marketing campaigns end-to-end and leverage features in email marketing platform, requiring daily oversight. Assist with email calendar management and email deployment.
Write marketing copy for customer-facing web, social, email, and print pieces.
Produce marketing and communications briefs with clear direction centered on marketing strategies and goals. Work closely with internal creative team to coordinate the production of marketing collateral.
Play a key role in assisting with and maintaining the central marketing timeline.
Develop reports through collecting, analyzing and summarizing results.
Help conduct market research (usability studies, benchmarking, focus groups, surveys, etc.)
Monitor customer needs and feedback on social media.
Assist with project management for ongoing web updates.
Essential Job Requirements
Organized: able to manage and complete multiple projects simultaneously
Detail Oriented: able to provide accuracy and consistency throughout the work product
Efficient: effective at producing required results within compressed timeframes
Strong communication: both written and orally (consistent, efficient, and effective)
Ability to create and innovate messages/projects and deliver to specific (and differing) audiences
Collaborative: ability to work across multiple functions of the Association (Communications, Administration, Advocacy, Programs/Services) to assist in driving results
Flexible: open to changing priorities and managing multiple tasks simultaneously
Independent: ability to work effectively unsupervised
Proactive: able to note things that need to be done without being prompted and proactively address them
Computer proficiency with Microsoft Office products; familiarity with a customer relationship management database, experience in graphic design and basic understanding of html code a plus; relevant experience in email marketing and platforms an added bonus
Ability to attend occasional evening and weekend events
Ambitious, fast-paced doer
Personable and highly articulate
High degree of integrity and trust-worthiness
Great team member
TO BE CONSIDERED FOR THE POSITION Send resume and a cover letter, references, and SALARY REQUIREMENTS—by Wednesday, Dec. 7 to email@example.com.
Be sure to put “Marketing Coordinator” in the subject line and state where you saw this posting.
About Ex-Students Association of the University of Texas
About the Texas ExesOn June 18, 1885, 34 new graduates of the two-year-old University of Texas founded its alumni association. Today, the Texas Exes has more than 106,000 members living all over the world and keeps Longhorns connected to the Forty Acres and each other.