As part of the Integrated Marketing Communications (IMC) team within the Division of Continuing Studies (DCS) the Lead Strategist and Account Manager will be responsible for overseeing the development of marketing strategies. This includes working with IMC leadership on annual planning, resource allocation and project prioritization, helping to lead high-priority projects, and managing a team of account management staff.
Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.
50% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
10% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
10% Develops, edits, monitors, and provides feedback on content
10% Oversees creative development and project management processes for marketing activities
10% Encourages and supports cross-functional DCS business processes and IMC partner relationships
10% Supervise full-time employees responsible for marketing strategy, client services, project management, and related functions
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
- 5 years' professional experience in an agency or in-house marketing team - Proven ability to manage multiple projects simultaneously from planning through execution and reporting - Demonstrated experience planning integrated marketing campaigns that incorporate a variety of tactics
- Supervisory experience - Working knowledge of project management software - Experience managing marketing budgets, from estimation through invoicing - Familiarity with marketing analytics and reporting tools and software
Full Time: 100%
This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.
Appointment Type, Duration:
Minimum $75,000 ANNUAL (12 months) Depending on Qualifications
How to Apply:
To apply for this position, please click on the "Apply Now" button. You will be asked to upload a resume, cover letter, and list of three professional/supervisor references as a part of the application process. References will not be contacted without prior notice. Please ensure your resume and cover letter address how you meet the minimum/preferred qualifications for the position.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The University of Wisconsin–Madison has been a catalyst for the extraordinary since its founding in 1848. Our students, staff, and faculty partake in world-class education and conduct prolific research that solves real-world problems. Our guiding principle is the Wisconsin Idea, a commitment to outreach that creates a better future for our state, our nation, and the world. We value the contributions of each person and recognize that diversity is a source of strength, creativity, and innovation.