Towson University (TU) is one of the nation’s top 100 public universities. Located north of Baltimore, TU currently enrolls over 22,000 students and is the second-largest university in the prestigious University System of Maryland. Towson University values diversity and fosters a climate that is grounded in respect and inclusion to cultivate the intellectual and personal growth of the entire university community.
Reporting directly to the College of Fine Arts and Communication (COFAC) Dean, the Marketing and Public Relations Manager is the lead marketing professional for the College of Fine Arts and Communication, with a focus on implementing proactive public relations activities, including marketing, audience engagement, social media outreach, and writing to key internal and external stakeholders of the college. With tactical marketing experience, the professional will align (college–level) marketing efforts with the larger academic affairs division strategy as well as the University’s institutional brand strategy. The professional works closely with University Marketing and Communications teams (UMC), to implement college-level marketing in promotion of the college, its faculty, staff and students. The professional is empowered to communicate directly to and on behalf of the college, departments, and centers using a full range of marketing resources.
Responsibilities and Duties
Execute the marketing of performances, exhibitions, screenings, public lectures, and events for all COFAC, including the academic departments and centers. Maintain and build positive relationships with members of the press, TU and external communities. Develop Public Relations plans for highlighted events. Actively seek out new opportunities for media coverage that expands COFAC’s reputation. Pitch story ideas to UMC, write press releases when necessary, and in collaboration with University Marketing and Communications, coordinate communication with members of the press. Individuals should have some autonomy on how they communicate with media. Provide strategic guidance and support of social media, including advising on content for personal channels. Oversee social media plans and promotions: create and aggregate social content in support of strategic goals.
University Art + Culture guides: Work with UCS to create and manage direct mailing lists, help to collect images and copy, participate in copy submittal, proofing, executing bulk distribution management with UCS and some overrun and local delivery. Supervise contingent social media employee or Graduate Assistant when appropriate. Attend /participate in COFAC Leadership Team meetings.
Qualifications and Skills
Three years of experience in Public Relations and Marketing or related fields, preferably with arts organizations
Familiarity of design templates and online platforms
Experience with media and advertising platforms
Ability to manage, oversee and analyze social media marketing and communication channels
Ability to work with Lucid Press, Mail Chimp, or other similar platforms
Ability to make media purchases
Basic graphic design skills
Basic budget management
Strong technical writing skills
Salary and Benefits
Competitive salary and full University benefits that include 22 days of annual leave, up to 14 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, please click here. TU also offers a variety of great perks and discounts, which can be found here.
If you are motivated, innovative and team-oriented, we would love to hear from you. For consideration, please submit a cover letter and resume with your online application. This position will be open for a minimum of 14 days.
The safety of our students, faculty, staff, and neighbors has been our top priority and the focus of every one of our decisions since the earliest days of the COVID-19 pandemic. Therefore, the University System of Maryland (USM) has strongly encouraged full COVID vaccination and up-to-date booster shots (when eligible) for all faculty, staff, and students at all schools in the USM as both a reasonable and necessary means of protecting our health and safety.
The largest comprehensive university in the Baltimore area, Towson University is nationally recognized for its excellent programs in the arts and sciences, communications, business, health professions, education, fine arts and computer information systems. Located in suburban Towson, eight miles north of Baltimore, our beautifully landscaped, 328-acre setting offers a pleasant environment for study and a diverse campus life, as well as easy access to a wealth of university and community resources. Towson University's educational experience branches out to off-campus locations throughout Maryland, including a number of online options. Our many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. Towson University is a founding member of the Coalition of Urban and Metropolitan Universities (CUMU).