Lecturer for "Social Media and Digital Marketing"/Fall 23 Semester
New York University
Location: NYU Prague
Internal Number: 123446
NYU Prague is looking for a part-time lecturer to teach a new course "Social Media and Digital Marketing," under the sponsorship of NYU's Stern School of Business, starting in Fall 2023. The course runs from late August to mid-December. Lecturer is responsible for all course preparation, teaching, and grading.
The course examines the major trends in digital marketing using tools from business analytics and data science. Top level strategies used by companies adopting digital marketing are studied, but the focus of the course is also on business analytics: how to make firms more intelligent in how they conduct business in the digital age. The course is complemented by cutting-edge projects and various business consulting assignments.
The key objective of this course is to provide a foundational understanding of Digital and Social Media Marketing. This course will cover two key elements that are changing Marketing today: Digital Marketing and Social Media.
The Digital Marketing aspect of this course will cover the ever-changing broad definition of digital in the context of Marketing. The course will explore the key elements of Digital Marketing, namely: Search Engine Marketing, Search Engine Optimization as well as briefly touch about Google Analytics. The course will use several databases to analyze trends and identify opportunities. It will also address fundamentals of email marketing and overall, how to apply marketing principles in the use of new technology.
The Social Media aspect of the course will explore current social media platforms and their role in a company's marketing communication strategy, facilitating customer relationships, creating brand ambassadors, product innovation and brand equity. The course will examine social media campaigns, appropriate tracking platforms and metrics. Social Media will be examined as part of a larger Integrated Marketing Communication Strategy. In addition, it will briefly cover social media's potential role in overall business operations. Applicable consumer behavior, communication and advertising theories will be covered.
PhD in relevant field preferable with a combination of academic and professional experience welcome
Experience with working with diverse student groups
Please submit your application materials (cover letter and recent CV) on Interfolio at http://apply.interfolio.com/123446. Inquiries can be submitted to firstname.lastname@example.org.
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