Search Engine Optimization (SEO) for Marketing Instructor
University of California Los Angeles
Location: Los Angeles, California
Internal Number: 4112618
Search Engine Optimization (SEO) for Marketing Instructor University of California Los Angeles
Requisition Number: JPF08393
UCLA Extension is considered one of the top programs of its kind, offering to more than 35,000 students per year approximately 4,500 classes and non-degree certificate programs to meet the professional development, continuing education and personal enrichment needs of the full spectrum of nontraditional students as well as companies and organizations throughout and beyond the Los Angeles region. Course / Program Description
The Department of Business, Management, and Legal Programs offers over 350 professional courses and 17 certificate programs that are designed to meet the needs of business professionals at all levels, including those who want to update their skills, change careers or prepare for industry certifications or exams. Our programs are designed to provide flexible enrollment options for students to initiate their professional development anytime during the year. Through our commitment to academic excellence, professionals can acquire the skills and knowledge they need to face a world of continual change.
This course provides insight about the tools, techniques, and strategies needed to develop content that draws in your target audience along their consumer journey, optimize your website architecture, and build inbound links to improve search rankings. Learn about the collection of marketing, site development, and public relations tactics that form a winning Search Engine Optimization (SEO) strategy to meet your business goals and increase site traffic and sales from the organic search channel. Topics covered include content marketing, on-page optimization, and inbound link building. Job Description
We seek instructors who are world-class experts in their field with extensive hands-on experience as community leaders and working professionals.
Applications to teach are accepted throughout the year in order to fill immediate program needs and to increase the depth of the instructor pool.
A teaching position is now available for a SEO for Marketing course. Qualified applicants possessing current knowledge and teaching experience in the following topic area(s) are encouraged to apply:
Building inbound links to improve search rankings
Strategies for increasing site traffic and sales from search channels
Using marketing, site development, and public relations tactics to form a successful SEO strategy
This course is delivered IN PERSON. Candidates must be available to teach in person in Los Angeles. Instructor Duties
Develop and/or update course syllabus in consultation with the UCLA Extension Program Director as assigned using approved syllabus template
Prepare and deliver course materials and learning assessments in assigned format (in-person, online or hybrid)
Utilize the Canvas Learning Management System as the course support platform for in-person courses and as the delivery platform for online and hybrid courses
Communicate teaching objectives and specific learning outcomes to students and clearly outline the grading policies for the course
Evaluate student achievement of specific learning outcomes and assign grades
Post final student grades to the transcript system in a timely manner no later than 2 weeks after the last date of course meeting
Respond to student questions and learning needs in a timely manner
Communicate with Program Director, Program Representatives and Online Course Managers in a timely manner
Stay current regarding the professional body of knowledge in the field of practice
Participate in required orientations and instructor training programs
Complete required administrative tasks in a timely manner including: completing all hiring paperwork; submitting updated quarterly syllabus; posting bio and photo on the UCLA Extension website; signing quarterly contract; ordering required texts; communicating AV and classroom needs.
Employ culturally competent teaching methodologies in the classroom inclusive of both domestic and international student populations
Respond to student inquiries about final grades and consult with Program Director as needed
Allow students to review their final exams/papers for up to 13 months following the last class session
Use subject-matter expertise to impart knowledge to students and leverage additional resources appropriately to enhance the curriculum (i.e. make arrangements for guest speakers, etc.)
Design interactive and motivational classroom activities to fully engage participants and to reinforce student learning
Update materials periodically, and regularly monitor course evaluations in order to make adjustments and improvements to the curriculum
Access, Equity, Diversity, and Inclusion (AEDI) is one of UCLA Extension's guiding principles. We strive to extend access to UCLA, our programs, and services to underrepresented communities and populations, while serving as a model organization for AEDI in the field of continuing higher education. Committed to attracting and retaining diverse staff & instructors, UCLA Extension welcomes your experiences, perspectives, and unique identity. Please visit our website dedicated to our AEDI efforts as an organization: Equity, Diversity, & Inclusion @ UNEX.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction jeid-e8d070d5194cfd49bb49589c9bc96470
UCLA is known worldwide for the breadth and quality of its academic, research, health care, cultural, continuing education and athletic programs. UCLA offers undergraduate degrees in more than 127 majors and graduate degrees in 198 program areas. UCLA has 11 highly regarded professional schools. Eight are ranked among the nation's top 15 in their field by U.S. News & World Report. UCLA is consistently among the most popular campus in the nation for undergraduate applicants. The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, disability, or protected veteran status. Benefits:UCLA offers a comprehensive benefits package, including an average of three weeks' vacation per year; an average of 12 days per year sick leave; 13 paid holidays per year; health, dental and optical benefits; life insurance; disability insurance; the University of California Retirement Plan with 5 year vesting and various voluntary UC Savings Plans. There are also special programs and privileges available, such as accessibility to cultural and recreational programs, athletic events, and the University Credit Union.