Director of Enrollment and Marketing - School of Medicine Graduate Programs
Location: Boston, Massachusetts
Internal Number: 18863
The Tufts University School of Medicine’s Graduate Programs (TUSMGP) houses the programs that confer the Doctorate in Physical Therapy (DPT), Master of Public Health (MPH), Master of Medical Science (MMS) by the Physician Assistant Program, Master of Science in Health Informatics and Analytics (MS-HIA), and Master of Science in Biomedical Sciences (MBS).
The Office of Graduate Student Services for the Tufts University School of Medicine’s Graduate Programs oversees the administrative operations of the Medical School’s graduate programs inclusive of admissions, recruitment marketing, registration, career services, and student services functions for about 1,000 plus students on the Boston Health Sciences Campus. The Admissions office and Recruitment Marketing office collaborate extensively and both report into this position.
This role is offered as hybrid (combination of onsite and remote) where you are required to be onsite at our Boston, MA Health Sciences campus 2-3 days per week. Specific days and schedule will be determined between you and your manager.
What You'll Do
The Director of Enrollment and Marketing has oversight of two offices (Recruitment Marketing and Admissions) with a focus on development and execution of integrated communications and marketing strategies, tactics, and projects related to the effective outreach, recruitment, admission, and enrollment of a diverse, talented student body for TUSM Graduate Programs.
Along with Admissions, will coordinate with individual program leadership and TUSM leadership to identify audiences, strategies, and long-term goals. Regularly communicate with these stakeholders to report on outcomes and iterate strategies as needed to meet program goals.
Provides oversight of digital marketing strategy and spend, to raise awareness and generate prospective student leads for TUSM Graduate Programs
Oversees external vendor relationships (Viv Higher Education) and development/iteration of media strategy to support enrollment goals
Monitors and evaluates marketing analytics in combination with enrollment funnel data to measure effectiveness of strategies
Iterates marketing strategy as needed with the goal of maintaining a capacity enrollment of qualified students
Research target audiences, sets specific goals and objectives to meet enrollment goals established by leadership
Manages budget resources dedicated to marketing within TUSM
Supervises Recruitment Marketing & Communications Manager in development of communications and marketing/content strategies
What We're Looking For
Knowledge and skills as typically acquired through completion of a Bachelor’s degree and 7+ years' experience in higher education focused on areas including student recruitment, marketing, and/or enrollment or an equivalent combination of education and experience in a university setting
Knowledge of higher education enrollment including experience in developing recruitment strategies and data-driven evaluation of recruiting outcomes
Database management and technology experience in higher education and familiarity with best practices required. Experience with Slate preferred
Knowledge of enrollment management and admission trends
Familiarity with admission funnel management, including effective yield strategies, expected
Possess excellent writing and communications skills and an ability to work collaboratively while supporting multiple projects and assignments
Ability to report, interpret and analyze data and reports to support the assessment of admission funnel strategies
Master's degree (or higher) preferred
Special Work Schedule Requirements:
This is a hybrid position and an essential function of the role is the expectation to be in-person, on campus at least 2-3 days each week
Minimum $100,100.00, Midpoint $125,150.00, Maximum $150,200.00
Salary is based on related experience, expertise, and internal equity; generally, new hires can expect pay between the minimum and midpoint of the range.
This is Tufts.
Tufts is a student-centered research university with a constellation of world-class schools encompassing undergraduate, graduate, professional, and lifelong learning programs. Across the university, students satisfy their intellectual curiosity, jump-start rewarding careers, and unlock bright, promising futures. Through rigorous academics, groundbreaking research, and a commitment to civic engagement and leadership, our community of students, faculty, and staff collaborate across four Massachusetts campuses to build a brighter world (Medford/Somerville, Grafton, Boston-Chinatown, and Boston-Fenway).
Our employees light the way.
Tufts develops innovative solutions for the most complex global challenges of our time through teaching, research, and an unparalleled investment in civic engagement. In administration and operations, in dining centers and in labs, every employee plays a role in our mission for a better, brighter world.
At Tufts, the work you do matters. So do you.
Enjoy flexible and remote opportunities, innovative benefits, and an inclusive, welcoming, collaborative culture that supports you. Develop your skills. Take classes. Advance your career. ...Do work that makes you proud in a community you love. All while taking great care of yourself and the people who matter most.
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Across Tufts, we’ve deepened our commitment to making the university a truly inclusive place. Where every member of our community contributes and feels like they belong. Where diverse perspectives are seen as our strength, and great ideas are always heard. In offices, labs, classrooms, and beyond, we’re doing this work together, knowing it is the foundation of our mission to create a brighter world.
An innovative university needs resourceful people who make things happen.
Here, collaboration isn’t just a buzzword, colleagues actually care, and community means everything. Sound appealing? Come join us. Choose a campus and find the role that fits you. Tufts University is an Equal Opportunity/Affirmative Action Employer. We are committed to increasing the diversity of our faculty and staff and fostering their success when hired. Members of underrepresented groups are welcome and strongly encouraged to apply.
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