Location - New York Hybrid/Remote or London, Ontario Hybrid/Remote Who we are: Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotiveMastermind is headquartered in New York City. For more information, visit automotivemastermind.com .
At automotiveMastermind, we thrive on high energy at high speed. We're an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of "Drive" and "Help" have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.
What we do: Through our proprietary automated sales and marketing platform, Mastermind, we empower dealers to close more deals by predicting future buyers and engaging them with proactive personalized marketing. We help automotive dealerships generate success in their loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.
Job Description Summary: As the OEM/Dealer Group Marketing Manager, you will be responsible the strategy, development, and implementation of campaign marketing efforts with OEM and Dealer Group partners. This role is focused on acquisition, retention, and go to market strategies and capabilities. We seek hardworking, hands-on marketers who balance creative approaches with a data-driven mentality. The ideal candidate brings expertise in marketing campaign management, demand generation and ABM, excellent written and verbal communication skills, a deep understanding of B2B sales and demand gen, and most importantly, a passion for teamwork and collaboration.
A Successful Marketing Manager, OEM and Dealer Groups Will:
Develop integrated marketing campaign strategies that engage and convert OEM and Dealer Group partners.
Design strategic approach and oversee the execution of multi-touch demand creation programs based on inbound and outbound tactics across key platforms and partners that drive pipeline creation and revenue growth. Determine the appropriate tactical mix between email, digital advertising, SEO, webinars, and social.
Understand market opportunities, help identify target personas, define tactics and execution channels in order to orchestrate multi-touch programs and campaigns, leveraging a variety of channels (digital, paid social, email, direct mail, display advertising, webinars, etc).
Partner with sales on demand and account based strategies, share campaign insights, and educate them on the benefits of using an account-based approach.
Influence and partner with cross-functional team members in Product Marketing to develop messaging and content appropriate for target personas. Leverage tools and platforms (Eloqua, Qualified, Sendoso, Salesforce, etc.) to progress accounts through the buyer's journey.
Build strong working relationships within our commercial and product teams to create joint messaging, and create engaging marketing campaigns and content
Track and measure program success, continuously improve and maximize results.
3-5+ years of marketing, advertising, or demand generation experience, preferably in a B2B, high-growth marketing environment.
Experience with marketing campaign and lead generation, demand generation processes, performance analytics, and best practices.
Understand upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics.
Automotive industry experience ideal
Experience with Eloqua, Salesforce
Passion for and commitment to driving results.
Ability to navigate ambiguity and manage competing priorities.
Ability to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration.
Proven understanding of core business processes including sales, marketing, and business development.
Highly organized, with strong planning and project management skills, being able to build timelines and back into dates and identify dependencies to keep the plan in motion
A great communicator with interpersonal skills; savvy networker experience working with many internal and external stakeholders, in addition to managing relationships with different vendors, organizations within our (automotive) industry, agencies, on-site event staff and more
What We Offer:
Competitive base salary and bonus.
A comprehensive, benefits package that includes medical, dental, vision and life insurance plans, paid time off, a generous 401k match with no vesting period, parental leave and 3 volunteering days each year. For more information on benefits, please access the benefits page on our careers site: 2023 Benefit Summary . For information on our flexible paid time off program, "Recharge", click here .
Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $54,400 to $112,800. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role.
Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.