Serves as primary marketing and fan experience contact for Women's Basketball, Men's Soccer, and Softball and marketing internship program. Coordinates and assists in efforts focused on revenue, attendance, game atmosphere and branding that help us reach department goals. Performs other duties as assigned.
JOB DUTIES:
30% - Essential - Planning & Development: Leads creation of sport-specific marketing plans through cross-department collaboration with ticketing, communications and creative teams. Develop methods to grow program awareness, generate revenue, and grow ticket sales for Women's Basketball, Men's Soccer and Softball. Plan all aspects of game presentation and the fan experience for upcoming seasons.
30% - Essential - Implementation & Execution: Create and track all marketing efforts, adjusting to pre- and in-season needs to drive ticket sales (where applicable) and attendance.
Responsible for all aspects of game presentation, including script writing, in-game and halftime entertainment, national anthem singers, videoboard content, music, recognitions, etc. Continuously assess and address improvement areas to the gameday experience.
25% - Essential - Supervision & Leadership: Oversee and coordinate the student unpaid internship program, including recruiting, training and programming for approximately 25 undergraduate students. Opportunity to mentor a marketing graduate assistant position.
10% - Essential - Special Event Management: Schedule interns, create unique fan attractions, and fulfill sponsorship requirements in conjunction with special events such as Football Fan Day, Tiger Wonderland, Basketball preseason events, and others.
5% - Essential - Student Organization Liaison: Work with student groups to coordinate theme days throughout the year that will increase student attendance at Clemson sporting events.
MINIMUM REQUIREMENTS:
Education - 1st Bachelor's Degree Work Exp 1-3+ - years of experience in marketing, promotions, or related field.
PREFERRED REQUIREMENTS:
Education - 1st Master's Degree - Marketing, Public Relations, Sports Administration, Athletic Leadership or related field Work Exp 2+ years in collegiate athletic marketing or related field. Proficient in Adobe Photoshop, Illustrator, Premiere, or similar programs.
RESPONSIBILITIES:
JOB KNOWLEDGE Firm Job Knowledge - Firm working knowledge of concepts, practices and procedures and ability to use in varied situations
SUPERVISORY RESPONSIBILITIES Acts as Lead - Acts as a Lead by guiding the work of others who perform essentially the same work.
BUDGETARY RESPONSIBILITIES Monitors Budget - Does not provide input but is responsible for monitoring the departmental budget and may oversee fund allocation.
PHYSICAL REQUIREMENTS:
Education - 1st Master's Degree - Marketing, Public Relations, Sports Administration, Athletic Leadership or related field Work Exp 2+ years in collegiate athletic marketing or related field. Proficient in Adobe Photoshop, Illustrator, Premiere, or similar programs.
WORKING CONDITIONS:
100% - Exposure to heat or cold 50% - Wet or humid 100% - Noise
WORK SCHEDULE:
Standard Hrs: 37.5; Band: 05 ($ 35,360.00 - $ 50,000.00)
JOB LOCATION:
Clemson, SC
CLOSING STATEMENT:
Clemson University is an AA/EEO employer and does not discriminate against any person or group on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, pregnancy (including childbirth, or related medical condition), national origin, age, disability, veteran's status, genetic information, or any other personal characteristic protected under applicable federal or state law. Clemson University is building a culturally diverse faculty and staff committed to working in a multicultural environment and encourages applications from minorities and women.
One of the most productive public research universities in the nation, Clemson University attracts and unites students and faculty whose greatest desire is to make a difference in the lives of others. In 2021, Clemson was once again ranked as one of the top public universities in the country by U.S. News & World Report and has a long-standing reputation of dedication to teaching, research and service. Clemson was also named a top employer by Forbes in 2021. Clemson University is committed to embracing and promoting an inclusive environment for higher learning and has recently received the Higher Education Excellence in Diversity (HEED) Award (2021) from INSIGHT Into Diversity magazine as well as one of only 14 schools to be named Diversity Champion, scoring in top tier of all HEED Award institutions.
