The position will develop and execute an integrated communications and marketing plan for the University Police Department (UPD). Manage and design department website. Develop and execute a proactive media program, including social media. Liaison with University Communications on external media opportunities. Formulate and execute branding, logo, and graphic identity guidelines with University Communications, and serve as the clearinghouse for soft/hard publications.
Defines/manages Police Department branding and establishes marketing plans/strategies.
Creates, updates, and manages Police Department internet presence.
Performs regular reviews of web site pages to ensure accuracy, timeliness, and relevance.
Monitors Police Department content and image on external internet sites.
Establishes presence on internet sites with recruiting opportunities.
Create/Approve content for social media including Facebook, Twitter, Instagram, and other social networking tools to promote the agency in the community.
Develops/approves promotional media and items for the department in various formats, which may include graphics, pamphlets, flyers and posters, and/or other formats.
Facilitates/Coordinates and approves video content to support Police Department functions including recruiting, public education, training, and in support of various department units.
Participates in/on a variety of meetings, committees, teams, and/or other related groups to provide advice and guidance regarding outreach opportunities and options.
Prepare promotional materials in support of recruiting, training, community engagement, and various branding efforts.
Liaise with other campus departments for partnerships, promotions, and other campaigns.
Produce annual report and periodic reports for the department.
Monitor and enact continuous improvement of UPD image and external relations.
Coordinate publicity for special events.
Manage web-based marketing opportunities including search engine optimization.
Supervise student employees.
Performs other duties as assigned.
BENEFITS AT UTA
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Bachelor's degree in Communication, Visual Arts, Marketing, or related field.
Two (2) years of significant and progressive experience in marketing communications and external relations for university, non-profit, and/or corporate organizations or the equivalent.
Ability to complete all physical tasks as needed.
Master's degree in communication, visual arts, or related field.
Five (5) years of significant and progressive experience in marketing communications and external relations for university, non-profit, and/or corporate organizations or the equivalent.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.