Social Media Manager -- University Communications and Marketing
Carnegie Mellon University
Location: Pittsburgh, Pennsylvania
Internal Number: 2020190
University Communications and Marketing at Carnegie Mellon University is seeking an experienced and dynamic Social Media Manager to join our social media team. The division of University Communications and Marketing enhances the institution's global reputation and inspires audiences to choose Carnegie Mellon University.
As the Social Media Manager, you will play a critical role in helping to develop and implement effective social media strategies, create compelling content, manage online communities, analyze performance metrics, and stay updated on social media trends to enhance the university's online presence and foster meaningful connections with our target audience. This position reports directly to the Director of Social Media and collaborates closely with the Social Media Content Specialist and other cross-functional teams within the university.
The Social Media Manager role is a highly visible position that offers a unique opportunity to be part of a team working to shape the digital presence of Carnegie Mellon, engage with a diverse audience, and ensure CMU is a national leader in social media. The right person for this role is someone who can thrive in a fast-paced environment, multitask and shift quickly to meet deadlines. You appreciate the importance of strategic thinking and understand the need for social media to align with a larger communications plan.
The Social Media Manager is expected to meet frequently with colleagues both within UCM and across campus to help develop and oversee social media campaigns that align with priorities and advance the collective mission of the university.
Core responsibilities include:
Work with various teams and stakeholders to develop and execute comprehensive social media strategies that align with the university's brand guidelines, goals, and target audiences.
Create, curate, and schedule engaging and relevant content for CMU's central social media channels which span multiple platforms including Twitter, Facebook, Instagram and LinkedIn.
Maintain and optimize the social media content calendar, ensuring timely delivery on a steady stream of captivating content across all our channels.
Track social media metrics and insights to assess campaign performance, identify trends, and make data-driven decisions to optimize social media presence. Collaborate with marketing colleagues to develop reports as needed.
Develop regular reports summarizing key performance metrics, trends, and recommendations to enhance social media effectiveness.
Continuously monitor emerging social media trends, platform updates, and industry best practices to enhance strategy and performance.
Monitor social media channels and emails to identify and address any potential issues or concerns promptly. Collaborate with the Director of Issues Management and the Director of Social Media to respond effectively and efficiently to sensitive situations requiring social media attention.
Use monitoring software to craft and send daily emails to key stakeholders summarizing concerning social media posts.
Foster strong relationships with various departments, schools, and stakeholders to ensure collaborative content development and consistent brand messaging.
Collaboration with the Social Media Content Specialist to provide guidance, feedback, and support in the creation of multimedia content.
Work closely with key staff members to ensure a timely response to their inquiries and provide necessary assistance.
Foster positive relationships with social media influencers and relevant external stakeholders to amplify the university's reach and impact.
Collaborate with the university's marketing team.
Provide live coverage and real-time updates during important university events across appropriate social media platforms; collaborate with event organizers and photographers to gather multimedia content for social media sharing.
Flexibility, excellence, and passion are vital qualities within University Communications & Marketing. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You should demonstrate:
Strategic thinking: Capability to develop and implement social media strategies that align with the university's goals, target audience, and brand image.
Excellent communication skills: Demonstrated proficiency in written and verbal communication, with the ability to convey messages effectively and adapt the tone to suit the university's brand and audience.
Proven track record of creating engaging social media content that resonates with various target audiences.
Strong writing and editing skills that illustrate impeccable attention to detail.
Strong analytical skills and the ability to interpret data to drive informed decisions.
A passion for storytelling, creativity, and staying current with the evolving social media landscape.
Strong understanding of social media platforms, trends, algorithms, and best practices.
Bachelor's degree in journalism, communications, marketing, or a related field. Or equivalent experience will be considered.
5-7 years of proven experience in a leadership role within social media management.
Ability to manage multiple projects and priorities in a fast-paced environment.
Proficient knowledge and understanding of various social media platforms, tools, and trends.
Community management: Experience in building and managing online communities, engaging with followers, responding to comments, and handling inquiries or concerns in a professional and timely manner
Excellent written and verbal communication skills, with a keen eye for detail and exceptional grammar.
Experience in managing social media content calendars and scheduling tools.
Knowledge of social media management tools and platforms, such as Sprout Social.
Familiarity with crisis communication strategies and experience in handling social media crises effectively.
A specific interest in or experience using social media effectively in a higher education setting
Knowledge of SEO principles and practices where they apply to social media management
Familiarity with graphic design and video editing software/tools
Successful background check
The role requires a hybrid schedule, currently three days in office and two remote. This dynamic role requires flexibility. Occasional evening and weekend work may be necessary.
Interested in this exciting opportunity? Apply today!
Staff - Regular
Full Time/Part time
Please visit "Why Carnegie Mellon" to learn more about becoming part of an institution inspiring innovations that change the world.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.