Senior Director of Marketing (Marketing Generalist), Graduate Programs
Indiana University Purdue University Indianapolis (IUPUI)
Location: Bloomington, Indiana,
Internal Number: 307351
THE O'NEILL SCHOOL - BL SPEA (BL-SPEA-IUBLA)
Founded in 1972 as SPEA, the O'Neill School of Public and Environmental Affairs is a world leader in public and environmental affairs and the largest school of public administration and public policy in the United States, boasting an alumni network of more than 36,000.
The O'Neill School of Public and Environmental Affairs works to build a better world by helping people solve complex problems at the crossroads of policy, management, and science. We promote sound decisions, well-managed organizations, just and healthy societies, and a sustainable environment through education, scholarship, and civic engagement. We give our students the knowledge and skills to have a significant impact in diverse settings around the globe.
Our Guiding Values
Our commitment is shaped by these shared and guiding beliefs:
All people deserve to live in thriving and sustainable communities.
Strong, healthy communities depend on well-educated, innovative and ethical leaders, and informed and engaged citizens.
Creative, current, and rigorous research informs sound decision-making.
Leaders need both relevant information and the skills necessary to interpret and use information and data effectively.
Successful leaders must be able to bridge public, private, and nonprofit sector boundaries.
Conversation and collaboration among individuals with diverse perspectives, backgrounds, and skills leads to more vibrant ideas and solutions.
We seek to foster a welcoming and inclusive workplace environment at O'Neill and in our team, ensuring all individuals are valued and recognized for their contributions, talents, and unique perspectives.Diversity information found here
The O'Neill School has an immediate opening for a Senior Director of Marketing, Graduate Programs. This position performs activities in support of the O'Neill School's marketing function. Areas of focus may include
Specific Departmental Responsibilities
Leads marketing tactics including: marketing plan development and strategic ideation and creation, program promotional activities, paid advertising efforts, print projects (postcards and brochures), digital marketing (leading website and form updates, analytics development and monitoring, digital ad development, CRM integration of email + SMS journeys.
Writes and publishes communications for specific target audiences or student groups.
Creates and delivers of promotional or educational materials.
Data collection and market research, and develops of marketing plans.
Works on multiple consecutive projects and collaboration and consultation with other departments, employees, and university stakeholders.
Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
May provide guidance to lower-level Marketing Generalists; may make process and operational recommendations to manager.
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
Bachelor's degree in communications, marketing, English, public relations, or related field
5 years in relevant field
Proficient communication skills
Maintains a high degree of professionalism
Demonstrates time management and priority setting skills
Demonstrates a high commitment to quality
Possesses flexibility to work in a fast paced, dynamic environment
Seeks to acquire knowledge in area of specialty
Highly thorough and dependable
Demonstrates a high level of accuracy, even under pressure
Possesses a high degree of initiative
Ability to influence internal and/or external constituents
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insurance
Health Savings Account with generous IU contribution
Life insurance, LTD, and AD&D options
Base retirement plan contribution from IU, subject to vesting
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.See Indiana University's Notice of Non-Discrimination here which includes contact information.
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About Indiana University Purdue University Indianapolis (IUPUI)
IUPUI, a partnership between Indiana and Purdue universities, is Indiana’s urban research and academic health sciences campus.IUPUI’s mission is to advance the state of Indiana and the intellectual growth of its citizens to the highest levels nationally and internationally through research and creative activity, teaching and learning, and civic engagement.By offering a distinctive range of bachelor’s, master’s, professional, and Ph.D. degrees, IUPUI promotes the educational, cultural, and economic development of central Indiana and beyond through innovative collaborations, external partnerships, and a strong commitment to diversity.