DIGITAL MARKETING SPECIALIST,Open Learning, to develop compelling content to engage audiences through different digital channels with the goal of increasing conversion and retention across several product portfolios at MIT Open Learning. The Open Learning portfolio of products includes MITx online courses, MicroMasters programs, bootcamps, and MIT xPRO online programs for professionals. Its marketing team is results-driven, fast-paced, collaborative, and transparent. Responsibilities include writing, deploying, and monitoring email workflows through marketing automation tools; writing content to deploy on different channels; reporting on the performance of the content deployed across channels in a way that leads to data-driven decisions to optimize performance and ideas of ways to test new activities; managing freelancers on the creation of marketing assets; contributing with ideas to enhance marketing campaigns; and assisting with generating reports to understand the performance of campaigns.
REQUIRED: bachelor's degree; five years' experience in a digital communications and/or community management position; experience setting up and managing email marketing automated workflows, ideally through HubSpot or a similar CRM; experience developing compelling positioning and value proposition for products and then developing different messages across different channels (email, social media, blog, etc.); demonstrated success driving results through digital communications; demonstrated experience with engagement analytics and reporting success based on data; and excellent communication skills, including grammar. PREFERRED: experience with marketing automation platforms (e.g., HubSpot, Marketo, or Salesforce). Job #23011-8
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