About the Organization

The Latin American Studies Association (LASA) is the largest professional Association in the world for individuals and institutions engaged in the study of Latin America. With over 12,000 members, nearly 60 percent of whom reside outside the United States, LASA is the one association that brings together experts in Latin America from all disciplines and diverse occupational endeavors across the globe.

LASA's mission is to foster intellectual discussion, research, and teaching on Latin America, the Caribbean, and its people throughout the Americas promote the interests of its diverse membership, and encourage civic engagement through network building and public debate.

Every year, specialists in Latin America gather at the LASA International Congress. Featuring over 900 sessions, including plenary sessions and informal meetings, the Congress is the world's premier forum for expert discussion on Latin America and the Caribbean.

Position Overview:

The Latin American Studies Association seeks a marketing and branding specialist to develop strategies, branding and marketing plans, and activities supporting the LASA membership and its programs. The position oversees the development and distribution of all print and electronic collateral and manages tracking systems to measure and evaluate the effectiveness of marketing efforts.  It directs and implements the organization’s online community strategy in social channels, managing engagement and activity within its audience and fostering relationships.

Responsibilities:

Marketing and Branding

• Development of marketing and branding strategic plan(s)
• Analysis of online user behavior and user journeys with analytical software including but not limited to Google Adwords and Google Analytic
• Implementation and tracking of various marketing initiatives using Google Tag Manager
• Conducting page optimization for search engine marketing: Planning, implementing, and managing the overall SEO strategy to develop optimization strategies that increase the LASA website search engine results rankings.
• Leading initiatives that drive brand awareness, including day-to-day execution of marketing campaigns and promotions including fundraising campaigns.
• Measuring and reporting performance branding and marketing campaigns with KPIs
• Monitoring and analyzing LASA’s brand reputation
• Building relationships with journalists and media outlets to promote LASA and all its outreach initiatives.

Social Media

• Managing all social media accounts of LASA (LARR, LARC, LACC, MM, Sections, etc.)
• Analyzing engagement data, identifying trends in user interactions, and planning digital campaigns to build community online.
• Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to act.

General Administration

• Attend departmental and event-specific planning meetings.
• Other duties as assigned.
• Work collaboratively with other LASA staff to coordinate efforts.
  

Education

Bachelor’s degree in business, marketing, or related field. Bilingual: English and Spanish required. Understanding of the academic field desired.

Qualifications, Skills, and Abilities

• Experience in marketing, branding, and advertising in a non-profit setting
• Experience in advertising, fundraising, and donation campaigns
• Experience analyzing online user behavior and user journeys with analytical software including but not limited to Google Adwords and Google Analytic
• Implement tracking into various marketing initiatives using Google Tag Manager
• Conduct page optimization for search engine marketing: Planning, implementing, and managing the overall SEO strategy to develop optimization strategies that increase the LASA website search engine results rankings.
• Experience with Create Cloud Suite to create social media content.
• Experience with Meta Business (paid Facebook and Instagram ads) as well as Twitter (X), LinkedIn, and YouTube advertising platforms
• Experience in social media crisis management and implementing de-escalation plan execution (identification of possible crises, monitoring brand mentions, monitoring RRSS reputation and acceptance)
• Strong analytical skills to carry out market research to understand LASA members’trends.
• Excellent written, verbal, and interpersonal communication skills in a professional environment.
• Excellent organizational and time management skills.
• Excellent problem-solving and critical-thinking skills.
• Ability to manage multiple projects independently.
• Flexibility.
• Great attention to detail.
• Enthusiasm and imagination.
• Work effectively with multiple constituencies simultaneously.
• Able to work varied days and hours, evenings, weekends, and holidays.
• Able to work independently and collaboratively.
• Maintain confidentiality with all financial and other proprietary information.
• Experience communicating with clients and prospective clients via phone, e-mail, and face-to-face.
• Knowledge and experience with MS Office Suite (Word, Excel, PowerPoint), Adobe Suites, graphics design, and social media
• Ability to lift 50 lbs, bend, stretch, stand for extended periods, climb stairs, reach, twist, sit, walk, and run.

ADA Requirements

• This position operates in a professional office environment. The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.  Reasonable accommodations may enable individuals with disabilities to perform essential functions.
• This role routinely uses standard office equipment such as computers, telephones, photocopiers, filing cabinets, and fax machines.
• This is a partially sedentary role.
• This would require the ability to reach, grasp, and handle objects, lift files, open filing cabinets and bend or stand as necessary.
• Must be able to lift to 30 pounds
• This position may involve airline travel or other travel.

Application Procedure

Submit a cover letter, resume, and salary requirements/history to lasa@pitt.edu. Be sure to note the job title in the email subject line. Applications will be reviewed on an ongoing basis. We cannot respond to all applications, and unsolicited phone calls or emails will not be returned.

About Latin American Studies Association

The Latin American Studies Association (LASA) is the largest professional Association in the world for individuals and institutions engaged in the study of Latin America. With over 12,000 members, nearly 60 percent of whom reside outside the United States, LASA is the one association that brings together experts on Latin America from all disciplines and diverse occupational endeavors, across the globe.LASA's mission is to foster intellectual discussion, research, and teaching on Latin America, the Caribbean, and its people throughout the Americas, promote the interests of its diverse membership, and encourage civic engagement through network building and public debate.Every year, specialists on Latin America gather at the LASA International Congress. Featuring over 900 sessions, including plenary sessions and informal meetings, the Congress is the world's premier forum for expert discussion on Latin America and the Caribbean.LASA members enjoy a wide variety of benefits. Membership is available to individuals and institutions sharing the Association's commitment to the field of Latin American studies.The Association advances the Latin Americanist community in numerous other ways. I...t provides access to the Latin American Research Review, the premier U.S.-based journal in Latin American studies; it publishes the LASA Forum, a quarterly newsletter; it alerts members to professional opportunities; it recognizes scholarly achievement and it represents Latin Americanists' interests and views before the U.S. government and at times to governments elsewhere.

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