SENIOR BRAND EXPERIENCE AND MARKETING STRATEGIST, Resource Development-Communications, Events, Donor Relations and Stewardship (CEDRS), to help oversee the brand experience of current and prospective donors to MIT and deliver results in a frequently changing environment. Will focus on creating, implementing, and evaluating data-driven marketing initiatives and deliverables for MIT's initiatives and related donor engagement, communications, collateral, and events strategies in order to enable frontline development staff to maximize philanthropic investment.
REQUIRED: bachelor's degree; seven years' progressive marketing and communications experience; excellent editorial, project management, interpersonal, analytical, and oral communication skills; background in marketing analytics and data analysis; experience in marketing research, including interest in predictive modeling and comprehensive understanding of demographics and trends; understanding of how marketing goals are accomplished using best practices, including for digital channels and via virtual event platforms; experience marketing events; and proficiency with Mac computers and standard applications (e.g., Microsoft Word, Excel, PowerPoint). Must be able to produce effective written marketing materials; track multiple priorities and tight deadlines in a busy environment; communicate effectively with a diverse group of individuals; work independently and collaboratively; understand and communicate information regarding MIT's mission/priorities; develop, implement, and measure strategic marketing and communication plans, incorporating market research and best practices; evaluate communication tools for their effectiveness in reaching a project's goals; lead, make critical decisions, and guide individuals/groups in collective planning, problem-solving, and building consensus; and use technology to gather, interpret, and organize data. PREFERRED: master's degree in marketing, communications, or related field; experience with G-Suite (e.g., Docs, Sheets, etc.), collaborative tools (e.g., Workfront, Slack), Dropbox, alumni and fundraising databases, and email marketing platforms/tools (e.g., Cvent, Acoustic); and experience in higher education. Job #23127-9
Must be available for occasional evening/weekend work and occasional (2-3 times a year) travel.
This is a hybrid position with a combination of on-campus and remote work.
Employment is contingent upon the completion of a satisfactory background check.
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature