The Associate, National Client Marketing, supports the day-to-day execution of marketing programs, products, strategies, and standards at assets across multiple geographies for assigned, top-tier third party clients of the Greystar US Property Management division. The position assists in coordinating with Client Services, regional marketing team members, and external marketing vendors and suppliers to provide job aids, marketing playbooks, resource guides, and other support materials that ensure consistency in marketing products, programs, and standards in line with the client-approved vision. This position will be leveraging multiple sources of internal and external marketing data to analyze, create, and present reports, narratives, trend analyses, and other documents that enable effective decision-making around asset performance. The position reviews and explains key data findings, and offers ideas, suggestions, and recommendations for applying the data to improve or optimize on the results of marketing strategies, programs, and other initiatives.
Leverage the Company's data analytics platforms, database systems, and other sources of internal and external marketing data to perform detailed analysis and identify trends, issues, and other insights that can inform and drive marketing-related decisions, strategies, and tactics.
Support the National Client Marketing team in the day-to-day execution of the marketing strategies, programs, products, and standards for managed assets across multiple geographies for US Property Management's identified top-tier third-party clients to ensure consistency and achievement of the overall vision and priorities for the client portfolio. As needed, support and work with other teams within the National Marketing function to fully maximize the impact of marketing strategies on business success.
Organize and maintain data related to assigned clients' portfolios and assets, assemble, prepare, and make available performance reports, updates, and other documents for meetings with clients and key stakeholders, assist in scheduling and facilitating meeting and completing identified follow-up actions, and act as a client contact for responding to questions, requests for help and information, or other assistance.
Build and maintain effective and productive relationships with leaders within real estate operations, Client Services, and regional marketing, as well as with key client contacts, and work collaboratively to ensure seamless implementation and ongoing effectiveness of marketing-related activities.
Assist in creating and developing tools, internal and external resource guides, marketing playbooks, job aids, performance and analytical reports, and other documents and materials to support the successful implementation of marketing programs and products, and offer suggestions for improving and enhancing the application of support materials.
Use performance data sources to generate and provide clients, real estate operations, and local and regional marketing teams with routine reports on the progress and results of marketing-related activities, and assist in investigating and resolving issues, problems, or other obstacles to program and product adoption.
Attend and participate in client meetings related to updates on portfolio marketing performance, program adoption and progress on marketing projects, initiatives, or standards. Develop PowerPoint decks, data-driven reports, graphics, and other materials to support the meeting and enrich discussion and decision-making.
Participate in property budget meetings, offer budget recommendations, and make available budget assumptions, current pricing models on marketing products and programs, and other information to assist and support the property budgeting process.
Support and/or assist in onboarding newly acquired assets as part of the assigned client's portfolio, and coordinate with local and regional marketing teams to ensure that marketing products, programs, standards, and practices are introduced and implemented upon takeover.
Knowledge, Skills, and Abilities
Must be able to access, analyze, interpret, and create data-driven reports that provide detailed explanation of findings and recommendations for actions.
Bachelor's degree or comparable experience in marketing, advertising, or digital/social/creative marketing channels, preferably in a client-facing role. Experience in multi-family rental housing is highly preferred.
Customer-oriented interpersonal skills in order to build, maintain, and manage productive relationships, particularly with external clients/customers, as well as with leaders of diverse backgrounds and disciplines. Strong ability to ascertain and understand client needs, and translate those into actionable and tangible plans, strategies, and tactics with clearly defined metrics and key performance indicators for evaluating results.
Solid skills and ability to create, develop, and produce a variety of tools and resources to enable implementation of marketing programs and products, such as resource guides, marketing playbooks, job aids, project status updates, and analytical reports.
Skilled in being tactful and diplomatic, with ability to manage and resolve conflict and amicably resolve differences and issues that come into play.
Effective interpersonal and written communication skills, including the ability to use Microsoft products such as Word, Excel, PowerPoint, and TEAMS, and ability to make effective presentations to diverse audiences. Particularly comfortable and skilled in making oral presentations and working with team members and leaders at all levels, especially clients.
The salary range for this position is $60,000 - $75,000
Compensation is based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Corporate Positions: In addition to the base salary, may be eligible for an annual performance bonus that is based on individual and company performance.
Onsite Property Positions: In addition to the base salary, may be eligible for a discretionary weekly, monthly and/or quarterly bonus based on budget.
Greystar seeks to attract, recruit, advance and retain top talent. Greystar's compensation strategy is tailored to appropriately reward the skillset and experience that a team member will bring to the organization.
Robust Benefits Offered for Full-time Team Members:
National Platform with Local ExpertiseGreystar, founded in 1993, provides world-class service in the multifamily real estate business. Our innovative business model integrates the management, development and investment disciplines of the multifamily industry on both national and local levels. This unique approach and our commitment to hiring the very best multifamily professionals have resulted in record growth, making us one of the most respected and trusted multifamily real estate companies in the country.Because our business model includes both investment and service-oriented businesses, we’re able to maintain a constant presence in local markets and create value in all phases of the real estate cycle. Our national platform provides economies of scale, financial sophistication, institutional quality reporting and tremendous capital relationships, while our city offices provide local market expertise and execution.Our dedication to redefining excellence in apartment living means we’re constantly exploring innovative ideas and pioneering new ways to serve our residents and clients. The Greystar team is more than 5,300 team members strong and growing. Check out the latest opportunities.