Department: Museum (Samuel Dorsky)

Classification: SL-2

Budget Title: Staff Assistant

Duties:

• Develop and implement comprehensive marketing and advertising strategies targeting both campus and regional audiences; utilizing various channels such as social media, email marketing, printed collateral, promotional materials, radio, and mailings
• Manage communication with students, donors, members, and visitor audiences and create engaging content to promote exhibitions, events, and educational programs
• Monitor and analyze marketing data to assess the effectiveness of campaigns and make data-driven decisions regarding allocation of resources, audience engagement and development
• Build and maintain relationships with local and national journalists and media outlets to maximize exposure for the Museum
• Oversee consistency and impact for the Museum's branding and online presence, including the website, social media accounts, virtual 3D tours, the Bloomberg Connects app, and email newsletters
• Serve as the liaison between the Museum and the campus Office of Communications and Marketing for the Museum's graphic design, printing, web, and press needs
• Proofread and edit Museum materials, coordinate the production of exhibition catalogs
• Manage the Museum Membership program, provide strategic support for development campaigns, and assist with fundraising efforts

Qualifications:

• Bachelor's degree in a related field, or at least five (5) years relevant experience in lieu of degree
• Previous experience in marketing or communications, and knowledge of marketing best practices
• Outstanding written, oral, and visual communication skills
• Strong collaboration skills, organization skills, attention to detail, and ability to meet deadlines
• Experience with digital marketing tools and social media platforms including Facebook, Instagram, YouTube, Twitter and other platforms as needed
• An analytic approach and a desire to make informed decisions based on data
• Computer-literacy and proficiency in Microsoft Office Suite and Adobe Creative Cloud Suite

• Passion for the arts and a commitment to promoting cultural engagement
• Experience using a content management system to develop and maintain websites
• Advertising experience, including creating online and print ads, placing ads and/or negotiating with ad reps
• Experience using an e-mail marketing platform to build, send and assess promotional communications
• Experience taking and editing photos and videos

Special Instructions to Applicant:

• cover letter that specifically addresses the qualifications of the position
• resume
• contact information for three professional references

Other Important Information about this vacancy:

About SUNY New Paltz

The State University of New York at New Paltz is a highly selective, public college that is recognized regionally for the strength of its academic programs. It is located in the beautiful Hudson River Valley with easy access to New York City and other nearby recreational and cultural amenities. New Paltz recognizes the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work here is to accept an invitation to participate in the growth and development of all campus members--students, faculty and staff. The College's commitment to inclusive excellence is an important part of our mission of public education and our culture. New Paltz continues to work on building a community that supports freedom, mutual respect, and civility. We seek others who support these values of diversity and inclusiveness and candidates of all diverse backgrounds who wish to participate in our cultural aspirations are welcome and encouraged to apply. The State University of New York at New Paltz is an AA/EOE/ADA employer.

Connections working at SUNY New Paltz