The Rutgers School of Business–Camden (RSBC) is seeking an Assistant Director of Marketing & Communications to join the school's recruiting team. This role will oversee the various marketing and recruiting activities for all undergraduate and graduate programs offered by RSBC, as well as new programs. Reporting to the Director of Operations and Administration, this position will lead, strategize, manage, develop, and execute marketing strategies and advertising campaigns to promote these programs, as well as oversee web and digital content, with goals of driving engagement and increasing the interest of prospective students.
The role will be responsible for helping to craft the overarching marketing plans for RSBC, ensuring an appropriate mix of traditional marketing and social media within the marketing strategies and campaigns, developing social media campaigns, as well as carrying out the execution of the marketing strategy for paid advertising and organic social media daily. Further, the Assistant Director will track and monitor trends to ensure the distribution of marketing across outlets and programs. This position is seen as a critical component for strengthening the unit's overarching marketing campaign to help generate revenue growth and consistent branding and visibility for RSBC.
In addition to the development of the marketing campaigns, the Assistant Director will be responsible for RSBC's brand management. This includes monitoring the use of the Brand Identity Guidelines, managing the content in marketing collateral and on the website, and facilitating communication and outreach to our alumni, corporate partners, and the community at large.
The position is responsible for supporting the growth of enrollment for all RSBC degree programs. The individual in this role will work closely with the Dean, the Associate Dean for Undergraduate Programs, the Associate Dean for Graduate Programs, the Director of Operations and Administration, other members of RSBC's staff/administration, as well as the Rutgers University-Camden Admissions and Marketing and Communication teams, and third parties to elevate the School's presence via all marketing outlets to grow enrollment.
Minimum Education and Experience:
Bachelor's degree in English, journalism, communications, marketing, or a related field, or an equivalent combination of education and/or experience that demonstrates comprehensive knowledge, skill, and understanding of writing, editing, proofreading, publishing, marketing, organizational coordination, and/or facilitation.
The position requires proficiency with and seamless navigation of all current social media platforms, including but not limited to Twitter, Facebook, Instagram, LinkedIn, Snapchat, Google Adwords, YouTube, etc. Applicants should also be familiar with content management systems (e.g., Drupal or WordPress, and Elementor).
Physical Demands and Work Environment:
Position may be required to work evenings and weekends upon occasion. Candidates are also asked to be willing to use a personal car for work travel.
Salary: Starting salary will be commensurate with qualifications and experience, within university policy and salary schedules, as well as departmental budgets.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.