Founded in 1986, Asset Living is a true third-party property management firm with decades of experience delivering exceptional value to partners across the nation. As a leader in third-party property management, Asset Living is the fourth largest in the country (National Multifamily Housing Council's Top 50) and remains the No. 1 third-party student housing property manager in the U. S. for 11 years in a row (Student Housing Business). With over 36 years of experience, Asset Living's growing portfolio includes a multitude of properties across the country that span the multi-family, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living presently manages a portfolio consisting of approximately 175,000+ units and 125,000+ beds. Asset Living is a family made up of diverse backgrounds, unique ideas, and distinct personalities. Recognized as one of the nation's Best and Brightest Places to Work, professionals join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).
The Marketing Associate is responsible for all aspects of leasing, marketing, and maintaining positive consumer relations.
Essential Duties & Responsibilities
Leasing, Marketing, and Administration
Assist in completing and implementing semester-long marketing plans to effectively market the community.
Demonstrate knowledge of the community, the affiliate university, and neighboring competitors
Conducts all functions necessary to close the sale, including making appointments, generating new leads, conducting tours, maintaining model units, and all necessary follow up needed
Completes all leasing paperwork needed before move-in
Assisting with lease audits, event planning, and outreach marketing
Maintain accurate prospect traffic and leasing data, responding to prospect leads within 24 hours.
Utilize established sales and marketing strategies to increase office traffic, maintain closing ratios and work to achieve and exceed leasing goals
Perform various administrative tasks as needed, including content creation, audits, and administrative communication to future residents and prospects.
Communicate effectively with prospective and future residents/guarantors to deliver a high level of service
Contribute to the general upkeep and cleaning of temporary leasing office, model apartment buildout, and common areas
Marketing & Outreach
Assist in implementing annual marketing plan outreach. Utilizing university and community connections to assist in exceeding leasing goals.
Review and assist in completing market survey/analysis continually to generate ideas and formulate plans
Maintain thorough product knowledge of the property and competition as well as market conditions; complete weekly market survey report
Assist in social media content generation and execution
Manage excellent customer service and monitor all forms of communication to ensure each prospective/future resident is taken care of in a timely manner
Projects a favorable image of the community's brand and reputation to achieve community objectives and public recognition during brand-building phases
Ensure consistency in dealing with customers on all matters. Be hyper-aware of all fair housing regulations and go above and beyond to make sure that all customer concerns are addressed.
Enforce policies of the community that the immediate supervisor delegates
This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on other responsibilities without notice.
In 1986, Asset Living was founded with a vision to serve communities better. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Today, we’re honored to be a valued partner to customers and communities throughout the United States. Asset Living manages a portfolio consisting of 100,000+ units and 133,500+ beds. We’re a company dedicated to growing communities. It starts with the community we’ve created at Asset. Asset is a team of diverse backgrounds, unique ideas, and distinct personalities. Together, there are no limits to what we can accomplish. Asset is not just another job–it’s a life-changing opportunity to find your passion, reach your goals, and work alongside the most driven team in real estate. Join us today!