The College of Arts & Letters at Michigan State University seeks an experienced and creative leader for the position of Director of Marketing & Communications. This position plays an important role in using marketing and communications strategies across a range of platforms to promote the college's aspiration to be an irresistible destination for those who imagine and work toward a more just and beautiful future.
About the College of Arts & Letters:
The College of Arts & Letters is a beacon of inspiration and a catalyst of transformation animated by our purpose to create a better world through the arts and humanities. Widely recognized for its culture of care, CAL empowers each member of our community to pursue their most meaningful work in collaboration with supportive colleagues committed to inclusive excellence. We invite a creative, caring, and experienced leader to join the College to promote and elevate a high-performance culture that meets the diverse needs and expectations of a new generation of artists and humanists.
The Director of Marketing & Communications develops and implements overall internal and external communications and marketing strategies for the College of Arts & Letters, aligned with the university's vision, mission, and strategic priorities. This position has responsibility for conceptualizing and overseeing execution of initiatives that reach multiple audiences to elevate the college's reputation, facilitate success in reaching college alumni and donor goals, recruit and retain students and scholars to the college, and cultivate collaborative relationships with key constituents.
The Director is responsible for building visibility, brand recognition, and credibility through multichannel communications, including but not limited to websites, videos, newsletters, social media, publications, print materials, and advertising. The successful candidate will have experience planning and implementing content strategy, brand management, marketing, and strategic messaging.
Bringing a strategic integrated marketing approach to the role, the Director must have a demonstrated ability to use appropriate metrics to gauge performance, guide improvement, and drive strategic change. The Director will oversee and support a collaborative team of professionals including leaders in creative services and design, marketing technology and web, video and photo production, writing and editing, and public relations and digital communications.
This position reports administratively and functionally to the College of Arts & Letters Dean with a dotted line to University Communications for the purposes of collaboration and strategic alignment with institutional level activities.
Duties and Responsibilities:
Management of the marketing and communications office: Provide direction and oversee work, supervising and supporting a team of staff members, coordinating priorities and project management to achieve college goals, ensuring brand and strategic messaging alignment, and overseeing and allocating budget expenditures.
Media communications and creative storytelling: Supports development of college stories through various activities including idea generation, content creation and editing, project management processes, and budget allocation. Stories will span digital and print formats and channels including news, events, web content, social media, newsletters, videos, advertisements, brochures, and publications. Oversees content development related to design, photography, videography, writing, web/digital, printing, and other creative assets.
Public relations and crisis communications: Oversees strategies for achieving media coverage and external visibility through news releases, op-eds, interactions with reporters, media training, and collaboration with University Communications. Manages crisis communication needs of the college and in partnership with University Communications.
Collaborative leadership within the college: Advises and creates custom communication strategies in collaboration with faculty, staff, and students, including for college teams supporting alumni/donor engagement and student success/recruitment, seeking the best ways to tell stories/promote programs. Directs high-level and strategic communications and marketing strategies for the Dean’s Office, departments, and programs within the college.
Oversees and provides direction on college-level news/information and public relations initiatives to ensure internal and external messaging is beneficial to the college, affiliated units, the university, and its stakeholders.
Thought leadership and partnership across the university: Acts as a liaison, thought leader, and collaborative partner with other marcom leaders at MSU and with University Communications. This includes marketing and communications directors in other colleges, as well as leaders in the offices of the President and the Provost, Office of Research and Innovation, Institutional Diversity and Inclusion, and University Arts and Collections.
Marketing analysis and positioning: Researches audience interests, responses, and trends to support broader college goals including audience outreach and engagement, fundraising, and promotion of academic programs. Maintains knowledge of higher education and arts/humanities markets, as well as advertising and marketing industry trends.
Sets clear direction and priorities for marketing and communications team, promotes excellence through well-defined goals, and fosters a work environment that recognizes and rewards cross-functional collaboration and team-based efforts.
Mentors team members and provides opportunities for professional development individually and as a team to support retention as a means of increasing expertise and innovative creative work.
Participates with college leadership in the development of reputation-building initiatives and strategic approaches.
Oversees all functions of the college marketing and communications office including budget, staffing, publications, news, marketing, and production all aimed at driving reputation,
Unit Specific Education/Experience/Skills
The job requires: knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; five to eight years of related and progressively more responsible or expansive work experience in communications, including marketing, media relations, crisis communications management and strategic planning, demonstrated leadership and project management skills; or experience in a field related to area of employment; may require management and supervisory experience; or an equivalent combination of education and experience.
Knowledge equivalent to that which normally would be acquired by completing a Master's Degree program in communications, marketing, English, journalism, public relations, telecommunications, or a related field
Significant skills or understanding in public and media relations, integrated marketing, publication production, video production, advertising, graphic design, social media, communications analytics or web design
Application and demonstration of strong editorial judgement.
Exceptional interpersonal skills
Excellent oral, written, and digital communication skills
Experience working in a higher education environment.
Knowledge or experience with fundraising, public awareness campaigns, social/cause marketing, and/or nonprofits.
Experience or knowledge surrounding arts and humanities
Master's Degree in English, journalism, public relations, marketing, telecommunications or communications, or a related field
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials
Names and contact information for three professional references
Remote Work Statement
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.