Director of Strategic Communications and Marketing
Location: Pebble Beach, California
Type: Full Time
Salary: $130,000 - $160,000
Stevenson School is a PK-12 co-educational, college preparatory, boarding and day school with 771 students on two campuses in beautiful central coast California. The Upper Division campus (Grades 9-12) is in Pebble Beach, and the nearby Carmel-by-the-Sea campus is home to Stevenson’s lower and middle divisions (Grades PK-8). Stevenson encourages students to live joyfully while cultivating a passion for learning and achievement in school and beyond through a rigorous academic program, robust athletics, and a multitude of extracurriculars. Its student-centered academic philosophy emphasizes experiential learning and whole-child education, helping students grow as the exceptionally talented individuals they are. In an environment characterized by joy and collaboration, Stevenson students discover the world. After graduation, they go on to transform it.
The director of strategic communications and marketing (DSCM) will lead all aspects of internal and external communications to develop a comprehensive, high-volume, multimedia communications and marketing program that meets the needs of the evolving institution and advances the mission and brand of the School. Stevenson is undertaking a number of exciting initiatives – an historic $57M capital campaign, a rebranding partnership with Interactive Schools, and a community and culture effort – all of which the director will message and promote to the community. This expanded and elevated position will report directly to the president of the School, and is a member of the senior administrative team. The director will also supervise two full-time employees in the marketing and communications department, in addition to a number of external vendors who provide graphic design, print production, videography, and web development services. As the school’s marketing and communications needs evolve and grow, the director will have the ability to restructure the department and augment marcom staffing. Stevenson looks forward to welcoming a collaborative, flexible, and experienced director of marketing and strategic communications to start in early 2024. This is a year-round, full-time position with some evening and weekend event attendance required. In keeping with Stevenson’s core values, we seek candidates who demonstrate a commitment to equity and inclusion.
Develop, implement, and evaluate the School’s strategic marketing and communications plan to advance the brand, mission, program, and goals of the School through all internal and external communications channels
Direct the creation of dynamic content to tell the story of campus life and special events
Develop systems that ensure consistency, mission-appropriateness, and accuracy across all Stevenson communications
Stay current with industry trends, innovations, and best practices and continue to explore new media opportunities
Manage all Stevenson media, publications, and other printed materials; website, press releases, electronic communication, social media platforms, alumni magazine, and promotional materials
Lead the School’s rebranding effort and building of a new website through effective partnerships with an external branding agency and school leadership
Use SEO and other analytical tools to guide decision making to promote website and social media traffic and content efficacy
Manage and oversee all photography and video production; in-house and contracted
Plan and execute annual advertising campaigns and associated budgets
Supervise and ensure clearly defined roles of members of communications team and evaluate departmental staffing needs, which may include onboarding additional employees
Provide outstanding mentorship, feedback, support, professional growth, and guidance to all members of the communications team
Work with president and directors of advancement, enrollment management, athletics, and others as needed, to understand the needs of each area of the School and develop a mission-centered approach to institutional communications in support of defined objectives
Report directly to the president, and perform other responsibilities and duties as assigned
Bachelor’s degree; advanced degree preferred
Five years of related professional experience in marketing or communications with prior experience in a management or supervisory role
Experience leading communications for a mission-driven organization and the ability to understand complex stakeholder priorities; prior experience in an independent school or educational setting preferred
Outstanding collaboration and team-building skills, including the ability to effectively lead and inspire a team toward completion of projects of the highest quality, within established deadlines, while operating within planned budget and in alignment with a strategic vision
Ability to establish and maintain positive and productive relationships with external partners including production personnel in print, photography, website, video production, copywriting, and media outlets
Demonstrated creative vision and the ability to craft visible, compelling, and engaging messaging and graphics to promote the mission of an organization; working knowledge of digital and print design software
Sophisticated understanding of digital media including social media platforms, search engine optimization, web design, email communication, and video streaming
Superlative organizational skills and the ability to effectively prioritize and manage multiple projects simultaneously
Exemplary writing and editing skills with attention to detail
Ability to maintain absolute confidentiality and the integrity of all aspects of information disseminated within or external to the school community
Commitment to being part of a diverse, equitable and inclusive school community
The School has partnered with 12M Recruiting on this search.
IMPORTANT INFORMATION Applications Accepted Starting: October 3, 2023 Priority Deadline: November 3, 2023 Remote Semifinal Round: Mid-to-late November On-site Round: Early-to-mid December Start Date: Early 2024 Reports To: President Salary Range: $130,000 to $160,000 Classification: Full-time, Exempt
TO APPLY For more information please visit the following link, which contains the job opportunity statement and complete application instructions. www.12MRecruiting.com/jobs/Stevenson/MarCom Stevenson is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, gender identity, national origin, age, disability, marital status, sexual orientation, or any other characteristic protected by law. Candidates from underrepresented backgrounds are encouraged to apply.
Founded in 1952, Stevenson School is a selective co-educational boarding and day school with 750 students and 30 buildings on 50 acres of land and two campuses. The 500-student upper division, comprised of grades 9-12, is located on the Pebble Beach Campus, where about 60% of students reside in six faculty-supervised dormitories; the lower and middle divisions, totaling 250 students in grades PK-8, are located on the Carmel Campus.
As an American school with a global sensibility, Stevenson is premised on a vision of education as the means by which we discover ourselves in the world and thus contribute to its transformation. We believe that one’s education is best pursued in the company of others, for others’ benefit as well as one’s own. Our Latin motto—Suaviter in modo, fortiter in re (Gentle in manner, resolute in action)—inspires humility and perseverance. Our mission includes three aims: to prepare students for success in college and beyond, to foster their passion for learning and achievement, and to help them shape a joyful life.
In keeping with this project, Stevenson seeks to:
•Train students in critical academic, intellectual, social, and emotional skills;
•H...elp students to develop honor and integrity;
•Teach students to engage productively and peacefully with others;
•Nurture students’ ambitions and healthy pursuit of excellence;
•Balance convention and innovation such that we remain true to our enduring values and relevant to the emerging needs of the present generation of students.
We expect all members of our community to be:
•Devoted to our tenets of scholarship and citizenship;
•Honest, honorable, and empathetic;
•Able to examine and be responsible for their beliefs and behavior, respectful of the consequences that attend both;
•Willing to risk failure in the pursuit of wisdom;
•Committed to global literacy, environmental stewardship, and civic engagement.
Stevenson offers its students, faculty, and staff a values-driven community experience influenced by the distinctive beauty, ecological biodiversity, and contemplative culture of the Central Coast.