UCSF Health seeks a dynamic and innovative marketing leader to serve as the Director of Marketing Technology and Operations. As one of the country's premier health systems' UCSF Health is known for outstanding care and is the home to leading experts in cancer, heart disease, neurological disorders, organ transplant and specialty care for women and children. Soon to be an eight-hospital system, UCSF Health generates $7 billion in revenue annually, employs 18,000 clinicians and staff, and provides the community with 1,250 licensed hospital beds. UCSF Health embraces a common set of values - articulated in its commitment to PRIDE - professionalism, respect, integrity, diversity, and excellence.
The Director of Marketing Technology and Operations will be joining the Health System at a critical juncture marked by significant growth aimed at providing the Bay area greater access to the high-quality care that only USCF Health can provide. Reporting to the Chief Marketing and Communications Officer, this role service as a key member of the forward thinking USCF Health senior marketing leadership team. This position will play a pivotal role in shaping and executing our marketing technology roadmap, fostering innovation, and driving the integration of cutting-edge technologies to optimize our marketing efforts. A deep understanding of marketing technologies, data analytics, and process optimization are required to support the integration of technology and data-driven insights to enhance efficiency, effectiveness, and impact.
Essential to the success of this role is close collaboration and leadership of cross-functional teams, including Marketing, IT, Data Analytics, and Clinical teams, to create and implement transformative marketing initiatives that enhance our brand, engage our audiences, and drive business growth. Working closely with these stakeholders, this leader will align the marketing technology vision with clinical and patient experience goals, ensuring a seamless and patient-centered approach and increased access to care across a broad continuum.
The Director of Marketing Technology and Operations, must be a proactive, goal-oriented, and agile leader with demonstrated success working within healthcare, to set and achieve effective digital engagement strategies. The ideal candidate will bring a proven track record of developing and digital strategies in complex and competitive environments, proactive leadership and team building skills, outstanding communication skills, and a strong commitment to diversity, equity, and inclusion.
The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and high-quality patient care. It is the only UC campus in the 10-campus system dedicated exclusively to the health sciences.