Senior Associate Director of Marketing, Outreach and Recruitment
University of California Santa Cruz
Location: Santa Cruz, California
Internal Number: 4709826
Senior Associate Director of Marketing, Outreach and Recruitment
Location: Santa Cruz Job ID: 60387
This position is hybrid with a minimum of two days based on campus. On the days the selected candidate is not working on campus, they must be able to work successfully from a home/remote office and fulfill the requirements of the UCSC telecommuting agreement.
HOW TO APPLY
For full consideration, applicants should attach their resume and cover letter when applying for a job opening. For guidance related to the application process or if you are experiencing difficulties when applying, please review the Applicant Resources on our Talent Acquisition website.
Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. Materials submitted after the IRD will ONLY be forwarded at the request of the hiring unit. To ensure your application is routed for consideration, submit your materials before 11:59 p.m. on the IRD. Talent Acquisition cannot accept application materials outside of the jobs portal, and is unable to update submitted applications on an applicant's behalf, or forward communications to the hiring units. For more information about the IRD and the applicant review process, view this link.
The IRD for this job is: 11-13-2023
ABOUT UC SANTA CRUZ
UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.
The Office of Undergraduate Admissions generates, reviews, and processes in excess of 67,000 applications and serves approximately 38,000 campus visitors each year. The office has 44 career staff FTE, 45-50 part-time/temporary staff, and 150 student staff. Staff work locally and regionally throughout California and the nation.
The office is part of Enrollment Management, which includes Financial Aid and Scholarships, Orientation and Undergraduate Admissions. Enrollment Management is part of the multi-faceted academic Division of Undergraduate Education. Undergraduate Admissions, Enrollment Management and Undergraduate Education work closely with select Academic Senate committees.
Since its founding in 1965, the University of California, Santa Cruz, has grown from 652 students to nearly 19,000 students (2017-18) and earned international distinction as a world university with high-impact research, ranking 3rd in the world for research influence by Times Higher Education, and among the top 50 universities in the world, according to the U.S. News and World Report 2017 Best Global Universities rankings.
A campus with world-class facilities and one of the most visually spectacular settings in higher education, UC Santa Cruz offers rigorous academic programs and cutting-edge research opportunities. At the core of our progressive educational approach are our 10 distinctive residential colleges, which organize the campus into smaller living/learning communities.
The Associate Director (AD) provides leadership and direction to the units responsible for marketing, communications, tours/events, outreach and recruitment. The Associate Director establishes operational policies and procedures, ensures policy compliance around student data along the entire enrollment funnel, manages overall unit resources; and recommends actions to the Director regarding short- and long-range planning. Ensures well-coordinated flow of information and data to the UC Office of the President and other offices. Serves on system-wide and campus committees.
The Associate Director has overall responsibility for working cooperatively and strategically with campus entities, including but not limited to, University Relations, Student Services, Academic Divisions, Institutional Research Assessment and Policy Studies (IRAPS), Data Management, and other administrative/academic units across campus - in support of the university's mission/programs; is the central communication source in Undergraduate Admissions for marketing and outreach strategy, community partnerships, key events and Yield efforts; serves as the primary Undergraduate Admissions contact for internal and external audiences relative to communications.
The Associate Director will articulate a vision for their units, communicate clear expectations and mentor a team of direct reports. In the absence of the Director, the Associate Director will act for the Director in campus and system-wide meetings on matters that fall within their purview. As a member of the executive leadership team, the AD will work collaboratively with colleagues to strengthen infrastructure, take a digital first approach, and ensure proper alignment of resources to achieve campus enrollment goals. Annual admission goals: 1) improve the quality of the incoming classes; 2) improve the diversity of the incoming classes; 3) meet enrollment objectives. To achieve these goals, Undergraduate Admissions must provide excellent information and services to prospective students, families, counselors and the UCSC community.
A successful candidate is someone who thinks critically and creatively about leveraging technology to address inefficient processes, scale the work of admissions professionals, and consistently deliver on the campus' brand promise of being a progressive and bold institution. This requires strong organization skills, a thorough understanding of people, data and systems required to do the work in a fast-paced environment. While responsible for leading a large and diverse team, the incumbent must be able to work independently, own their work, set priorities, multitask and see projects through to completion.
Budgeted Salary:$111,000 - $125,000/annually. Salary commensurate with skills, qualifications and experience. Under California law, the University of California, Santa Cruz is required to post a reasonable estimate of the compensation for this role. The salary shown above is the budgeted amount the University reasonably expects to pay and the salary extended should not exceed this posted amount.
30% - Administration & Management Responsibilities include leadership, managing organizational change and development, personnel management, short- and long-range strategic planning, integration of technology/computer systems into business processes and public relations messaging. Directs the day-to-today operations through the supervisors of the units for marketing and communications, tours and events and outreach/recruitment. Responsible for setting priorities and allocating resources to meet operational needs, assessing risks/benefits and identifying process improvements. Provides direction for coordination of workload in a dynamic office environment, sets guidelines for work performance, ensures business processes are clearly documented, tasks are delegated effectively and staff are well trained. Challenges others to develop as leaders while serving as a role model and mentor.
20% - Liaising Creates strategic partnerships with campus and community constituents to better develop annual events geared to serving prospective students. Develop working relationships with key partners to expand the reach of the University into diverse communities. Develops and implements operational policies for all functional areas under purview related to the recruitment and yield of undergraduate students. Responsible for seeking input from customer groups to evaluate services and responding with appropriate service enhancements or improvements. Provides policy interpretation and procedural implementation for campus constituencies.
25% - Outreach and Recruitment Strategy Provides strategic leadership, vision and management to outreach/recruitment, Yield, marketing and event projects. Uses data to create recruitment strategies and programs as well as identifies key markets for targeted outreach and yield efforts. Recommends change to existing systems to help evolve and improve the information infrastructure (data collection) and creation of custom programs and modernization of Admissions systems to meet the evolving needs of users (prospective students, applicants, new students, Admissions and Student Affairs staff). Ensures information and communication of strategic technology, marketing and event plans are developed for all new endeavors. Responsible for creating and maintaining Outreach and Marketing Strategy on an annual basis ensuring its coherence with the Undergraduate Admissions strategic plan.
15% - Resource Management: With the Director and Business Officer, administer resources and budgets. Evaluates available resources to maximize the ability to accomplish office goals. Prepares budget projections based on anticipated workload determined by analysis of functions, predicted increases in application numbers, and timeframes. Works with unit managers to assess needs and predict, monitor, explain, report and control expenditures. Determines priorities for acquisition of new equipment, and vendor contracts, as well as for minor capital improvements. Assesses the return on investment (ROI) of new strategies and initiatives.
10% - Analysis & Planning Anticipates workload and applies solutions by analysis of application numbers, statistical reports, and staffing. Develops, analyzes and monitors reports from various data sources (UC Review, Slate, InfoView, etc.) for use in planning and management. Provides analytical reports for the Director to support admission selection decisions, staffing needs, and budget requirements. Analyzes issues and/or potential problems and future needs in areas of functional and fiscal responsibility, setting policy and directing solutions. Plans and coordinates the implementation of strategies to minimize problems and address emerging needs. Analyzes organizational structure, workflow requirements and develop internal policies and procedures for functional areas.
Bachelor's degree in related area and / or equivalent experience / training.
Demonstrated ability to exercise excellent judgment and discretion, particularly in matters relative to sensitive or confidential student records, personnel or organizational matters.
Solid knowledge of fiscal management and University personnel management policies and practices, including risk assessment. Demonstrated ability to train, monitor, evaluate, and document performance issues.
Significant knowledge of the goals and mission of the University as they relate to academic preparation, recruitment, admission, general education, and transfer policies.
Demonstrated experience effectively supervising the work of others with the ability to organize and set priorities that accurately reflect department goals and objectives.
Excellent verbal communication skills, including presentation skills.
Excellent written communication skills, with the ability to convey complex information through reports.
Excellent interpersonal skills for effective collaboration.
Experience developing policies/procedures.
Proven ability to manage large scale projects over an extended time and work efficiently in a fast-paced environment. Demonstrated ability to work independently and follow through on assignments with minimal direction.
Demonstrated ability to understand and interpret complex documents and data specifications, using critical thinking skills to analyze problems and develop effective solutions.
Proven ability to work cooperatively and sensitively with individuals from diverse cultures, ethnic groups, lifestyles, and backgrounds. Demonstrated awareness of cross-cultural and intercultural distinctions that affect interactions with a diverse population.
Experience in the design and implementation of modern admissions outreach/recruitment and Yield efforts including organizational development strategies and practices.
Master's degree in related area.
Thorough knowledge of UC admissions practices and procedures, including understanding of evaluation of high school and college/university academic records and of U.S. and international educational systems.
Solid UC admissions experience with significant knowledge of transfer credit policies, a-g course lists and related university outreach and admission practices.
Strong knowledge of common University-specific computer application programs including Oracle/PeopleSoft Campus Solutions, CRM, SLATE, Microsoft Office, and other business software.
SPECIAL CONDITIONS OF EMPLOYMENT
Selected candidate will be required to pass a pre-employment criminal history background check.
Must possess a valid license to drive in the state of California.
Selected candidate will be required to work a hybrid work schedule and must be able to work successfully from a home/remote office and fulfill the requirements of the UCSC telecommuting agreement.
Ability to work occasional evenings and weekends as directed.
Selected candidate will be required to complete training within established time frames as directed including UC compliance training.
Ability to travel to multiple work locations on and off campus.
Ability to travel within a defined regional or service area.
Ability to travel nationally.
Ability to maintain appearance and conduct suitable for working in a professional setting.
The University of California has implemented a Vaccination Policy covering all employees. Employees, including new hires, are required to comply with any applicable policies relating to the University of California vaccine program.
Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtainedhere.
All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.
The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
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