Rutgers, The State University of New Jersey, is seeking a Marketing Manager for the Division of Institutional Planning & Operations (IP&O). Reporting to the Associate Director of Economic Development Group (EDG), the Marketing Specialist develops and carries out the strategic marketing plans to conduct business online and on-campus for the Economic Development group within Institutional Planning and Operations.
Among the key duties of this position are the following:
The Marketing Specialist will need to identify and keep abreast of key areas, issues, and services to publicize and promote accordingly in the digital and print environment.
Will be managing various EDG websites, email marketing campaigns, social media accounts, and online advertising.
Responsible for research and development of new online marketing strategies.
Lead all communications and establish a strategic and integrated approach to managing and updating websites to effectively promote the areas under EDG.
Uses data and searchable analytics to strategically think about content and user experience.
Uses industry best practices and leverages Google Analytics insights to report on and optimize conversion across channels.
Collaborates with administrators and EDG managers to coordinate events, create ads, and printed material for promotional campaigns.
Responsible for ensuring all messaging is consistent and aligned with the university and IP&O's mission and best practices.
Implements and assesses all strategic marketing efforts and monitors time sensitive information.
Handles multiple projects at varying stages of the production process; requires development of a marketing strategic plan; prepares budgets and develops Standard Operating Procedures.
Minimum Education and Experience:
Bachelor's degree in a related field such as Graphic Design, Marketing, Communications or an equivalent combination of job experience and education.
2-3 years experience in Marketing, Communications, or Public Relations industry.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.