Review Date: The position is open until filled, the review of applications will begin immediately, but only applications received by January 15, 2024 can be assured full consideration.
Compensation:Minimum salary- $150,000, commensurate with experience plus full New York State benefits package.
Benefit Information: The State University of New York provides an excellent benefits package. This is a Management/Confidential unclassified professional position. Click here for more information on benefits for full-time Management/ Confidential unclassified professional staff.
Date of Appointment: Approximately May 1, 2024.
The Vice President for Communication and Marketing (VPCM) will report directly to the President and will lead Oswego's accomplished and award-winning Communications and Marketing team toward continued and enhanced achievement in furtherance of the university's mission and priorities.
The VPCM will be a member of the President's executive leadership team and will lead the university's overall marketing, communications strategic planning, content development, outgoing communications management, visibility and branding activities for the university's main and branch campuses. In this manner, the VPCM will provide leadership and oversight for the Office of Communications and Marketing in brand development and implementation, content development, social media, website and digital asset management, design, photography, videography, new media services, app development in collaboration with CTS, and budgeting and operations. Of significant importance, the VPCM will possess exemplary writing and communication skills and be able to articulate the campus in language that encourages understanding and pride. The VPCM will have the ability to gather the full scope of the institution's history and future trajectory when expressing information about the institution.
The VPCM will be a collaborative, forward-thinking leader who can communicate effectively with a variety of constituents, using a broad range of traditional and electronic media. The VPCM will work in close partnership with other members of the President's executive leadership team, academic deans, Division of Extended Learning, Division of Graduate Studies, Director of the SUNY Oswego Syracuse Campus, Chief Technology Officer, Enrollment Management Division, Office of International Education and Programs, and other university-wide leaders and leverage their talents, knowledge, and skills.
The VPCM will lead the Office of Communications and Marketing to engage key target audiences and tell the SUNY Oswego story of impact, in alignment with the university's institutional priorities, through a variety of creative methods, including social media, direct marketing, video, print, web, email, videography, photography, graphic design, and news media.
Develop and implement a comprehensive communications and marketing plan for SUNY Oswego, set measurable goals, monitor its effectiveness, and review and update the plan on a regular basis.
Provide leadership and oversight for developing and managing the President's communications and brand in collaboration with the Office of the President.
Engage key internal and external partners and audiences to share in the SUNY Oswego story by supporting an environment that recognizes excellence and promotes a positive atmosphere of achievement and pride.
Create and effectively deploy a public relations strategy that will allow SUNY Oswego to cultivate and enhance meaningful relationships with targeted audiences, including but not limited to media, political leaders, prospective students, students, alumni, parents, friends/donors, faculty, staff and key constituents across the state, nation and world.
Oversee the development and release of key message strategies across SUNY Oswego's print communications to leverage brand identity.
Develop long and short-term actionable social media strategies and associated metrics in support of SUNY Oswego's institutional priorities
Provide counsel and guidance to executive and administrative leaders regarding public relations, issues management, crisis, marketing and communications.
Work closely with the President and their staff on an ongoing basis to maintain an institution-wide understanding of current projects, initiatives and points of pride that align with the university's institutional priorities and annual goals.
Lead and manage the department's budget and personnel and explore additional revenue sources to enhance operations and advance the university's mission.
In addition, this position will be expected to possess communication and interpersonal skills sufficient to work effectively with an increasingly diverse array of students, colleagues, and stakeholders.
SUNY Oswego works continuously to create an inclusive environment which respects, embraces, and promotes cultural safety, belonging, civil discourse, cultural humility, and other values and goals outlined in SUNY Oswego's Strategic Diversity and Inclusion Plan. As such, the incumbent is expected to contribute to these efforts and possess the communication and interpersonal skills necessary to engage effectively with an increasingly diverse community of students and colleagues.
Minimum five years of experience in leading and managing a communication and marketing team.
Master's degree or higher in appropriate area of specialization.
Ten years of experience in leading and managing a team.
Demonstrated experience working in a complex organizational structure.
Proven track record of success facilitating brand awareness, and deploying communication, and marketing strategies.
Demonstrated leadership skills focused on building relationships to accomplish organizational mission and goals.
Experience in strategic planning and demonstrated knowledge of metrics and analytics as well as commitment to meeting quantitative and qualitative targets to measure the effectiveness of brand and message.
Excellent judgment and creative problem-solving skills including managing crisis communications.
Entrepreneurial spirit and support for innovation and change.
Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interface with staff, senior management, College Council, and external stakeholders.
An inspirational, enthusiastic, and accessible, and inclusive leadership style, with the ability to empower others and the capability to earn respect and broad-based credibility across the university.
Ability to maintain confidentiality and demonstrate a strong work ethic.
Ability to work non-traditional hours including early mornings and evenings.
Passion for the mission of SUNY Oswego.
Other duties as assigned.
Excellent computer skills, including Microsoft Office and PowerPoint Google Suite
Video Conferencing technology such as Zoom, Google Meet, and Microsoft Teams
Familiarity with Adobe Creative Cloud Suite
Familiarity with website software and editing tools
At SUNY Oswego we value the diversity found in each member of our campus community and strive to create a community where that diversity is embraced and enhanced. Recognizing the strength of diversity, our mission is to foster an environment which respects, embraces and promotes cultural competence, civil discourse and active engagement in developing an inclusive and vibrant community of scholars who act as transformational agents of change and responsible citizens of the world. For more information see SUNY Oswego's Strategic Diversity and Inclusion Plan.
As a candidate seeking consideration you are asked to submit a separate statement specifically addressing how your commitment to diversity, equity and inclusion has been evidenced in your career experience and professional activity, and/or community service (volunteer work, etc.), and/or professional development. (Please see Application Instructions)
Oswego is committed to enhancing its diversity. SUNY Oswego is an Affirmative Action/Equal Opportunity Employer and is actively engaged in recruiting, supporting, and fostering a diverse community of outstanding faculty, staff and students. We encourage applications from qualified applicants regardless of race, color, national origin, religion, creed, age, disability, sex, gender identity or expression, sexual orientation, familial status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim SUNY status, or criminal conviction. Please click here to see our full non-discrimination policy.
In accordance with USCIS regulations, successful applicants must be legally able to work in the United States per the Immigration Reform and Control Act of 1986.
Requests for reasonable accommodations of a disability during the application and/or interview process should be made to the Human Resources Office by calling 315-312-2230 or emailing email@example.com.
For Campus Safety information, please click here to see the Annual Security and Fire Report (Clery).
SUNY Oswego is a smoke free/tobacco/e-cigarette free campus. Click here for further policy details, including education and cessation resources.
Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Office of Employee Relations at (518) 474-6988 or via email at firstname.lastname@example.org.
With a student body of 8,000 students, the State University of New York at Oswego is large enough to offer more than 110 programs of study yet small enough for students to form lifelong bonds with each other and their professors and mentors. Learning-centeredness is Oswego's organizing principle for decisions about responsibilities, activities, resources, and academic and physical environments as the college addresses the widening missions of public higher education in the 21st century and continues to advance the public good. Students study in the College of Liberal Arts and Sciences; School of Business; School of Communication, Media and the Arts; and School of Education as well as innovative interdisciplinary programs that cross traditional boundaries. Oswego opens doors for students with highly rated experiential learning and study-abroad opportunities.The state has invested more than $800 million in campus renewal at Oswego since 2000, bringing new luster and technologies to old buildings and adding wholly new state-of-the-art facilities. The college's new construction is all designed to meet the LEED Gold standard of the U.S. Green Building Council.Inspired by a shared commit...ment to excellence and the desire to transcend traditional higher-education boundaries, SUNY Oswego strives to be a premier institution that provides a transformative experience to a diverse body of students, empowering them to live ethical and meaningful lives and build a better world. Strong traditionThe college was founded in 1861 as a teacher training school by Edward Austin Sheldon, who embraced and popularized some of the most innovative teaching methods of his day. Oswego became one of the State University of New York's founding members in 1948 and evolved into a full-fledged arts and sciences university college in the SUNY system by 1962, when it entered a period of rapid growth: as enrollment soared, 29 new buildings opened in the 1960s alone.The legacy of 19th century founder Edward Austin Sheldon still underpins the college's identity and invigorates its vision. Sheldon built a powerful public asset to meet the needs of rising populations and was one of the original adopters of experiential learning as a compelling pedagogy. LocationThe college's 690-acre campus, featuring nearly a mile of Great Lake shorefront, is scenic every season of the year. Lake Ontario with its connected waterways and natural beauty is the focal point for world-class sports fishing, outstanding opportunities for outdoor enthusiasts, community parks, living history through maritime museums and Fort Ontario, and festivals like Oswego's Harborfest as well as a thriving port. To the north are the Thousand Islands of the St. Lawrence Seaway, to the south the vineyards of the Finger Lakes. Syracuse is the metropolitan cultural hub for Central New York, a 45-minute drive from Oswego. Its international airport is closer still. SUNY Oswego also has a branch campus in Syracuse, where it offers degree completion programs at the undergraduate and graduate levels.Welcome Videohttps://www.youtube.com/watch?v=BaPSio0v2JYFast Facts http://www.oswego.edu/about/facts.htmlAccreditations http://www.oswego.edu/about/facts/accreditations.htmlInteractive Map http://www.oswego.edu/about/visit/maps/campus/index.html#placemarks//zoom/16/lat/undefined/lon/undefinedFollowing State University of New York at Oswego on Twitter https://twitter.com/sunyoswego