Vice President of Marketing, Destination Ann Arbor
Location: Ann Arbor , Michigan
Type: Full Time
Internal Number: 3885
Destination Ann Arbor has retained SearchWide Global to find an innovative, detail-oriented, tech-savvy marketing leader to serve as the new Vice President of Marketing.
Destination Ann Arbor is a 501(c)6 not-for-profit organization whose mission is to enhance the economy of Ann Arbor area and Washtenaw County in general through the promotion of the area as a destination for day and overnight visitors. We are the leading force in promoting the Ann Arbor region as a vibrant destination that inspires people to think and dream bigger. It is our vision to promote sustainable tourism to elevate economic vitality and quality of life.
The Vice President of Marketing is a leader, a collaborator, a creative, and, most importantly, loves our region! They and their talented team will collaborate with partners and stakeholders to promote everything that makes the Ann Arbor Area a must-visit destination.
The Vice President of Marketing will formulate marketing strategies and initiatives to sell our area to travel segments and attract overnight business from meetings, sports events, and leisure markets. They will lead the development of comprehensive marketing programs to fulfill Destination Ann Arbor's mission and manage marketing creative and advertising agencies to ensure the integrity of Destination Ann Arbor's brand. They will track and report on the effectiveness of advertising campaigns and programs and act as a brand steward to ensure our messaging and voice continuity.
SearchWide Global is a full service executive search firm primarily for companies in the travel, tourism, hospitality, lodging, convention, trade association, venue management and experiential marketing industries. We specialize in C-Level and Director level executive searches for companies ranging in size from Fortune 500 corporations to mid-sized public and private companies and associations.