Founded in 1881, the Boston Symphony Orchestra (BSO) is one of the premier orchestras in the world. The BSO is committed to bringing world class music and performances to the local and international communities. The key to our success has been our employees from the musicians onstage to those behind the scenes.
About the Role
The Marketing Specialist will support and execute against the brand strategy, analytics, paid media (collectively 40%), direct marketing and social media efforts of the BSO marketing department (60%), across the Boston Pops, Tanglewood, and Boston Symphony Orchestra brands.
Reporting to the Digital Engagement Manager and supporting the Director of Marketing and Audience Development, Associate Direct of Paid Media, and Associate Director of Marketing Insights, this role will work closely with all members of the Marketing department, including Creative Services, Patron Experience, and more.
The Marketing Specialist will be responsible for implementing departmental advertising plans including digital, SEM, email, paid and organic social, print, radio, underwriting, TV, and out-of-home media, working closely with outside media buying agencies to drive profitable sales, create brand awareness, familiarity and consideration, and drive increased engagement ticket sales through increased patron retention, and new customer growth. In addition, they will coordinate content and reporting with partner departments and execution with Project Management.
Be an expert in branding and style guidelines, performance schedules and paid and owned media plans for the BSO, Inc. brands
Participate in team brainstorms and assist with the planning and execution of each brand’s organic social media and email content plan
Manage and create content for the BSO’s social channels as delegated, with an aim to maximize traffic, engagement, and growth, all while ensuring the messaging is channel appropriate
Monitor, listen, and promptly respond to social media users
Craft and edit emails as directed, ensuring a consistent and engaging voice that encourages readers to take further action
Provide onsite marketing support for BSO, Pops, Boston Pops Fireworks Spectacular, and Tanglewood performances
Submit invoices from vendors for approval and payment and assist with fiscal budget management
Submit and manage event listings for external calendar and event listing services
Use Tessitura and Prospect2 to help segment audiences and generate lists
Serve as trafficking point person for Media Agency of Record, gathering deliverables, URLs, and source codes for paid advertising and organic social media content
Collaborate with external management and internal Creative Services to develop, review, and approval creative assets for the Popular Artist Series at Tanglewood and other brands as assigned.
Coordinate sponsor and house ad deliverables for inclusion in program books and digital signage
Edit website content to ensure all special offers and programs are up to date
Support other marketing efforts as assigned
Required Education and Experience
Bachelor’s degree required
2+ years’ experience in digital marketing and social media; experience in not-for-profit cultural organizations and knowledge of classical music are a plus
Exceptional organizational and communication skills, including written and verbal communication
Ability to work independently across multiple projects and with outside vendors/contacts
Proficient in the Microsoft 365 Suite
Experience with Adobe and Tessitura a plus
Expert understanding of social media platforms including Facebook, X, Instagram, Threads, and TikTok
Valid drivers license required
A team player, willing to provide support where needed
Now in its 141st season, the Boston Symphony Orchestra gave its inaugural concert on October 22, 1881, and has continued to uphold the vision of its founder, the businessman, philanthropist, Civil War veteran, and amateur musician Henry Lee Higginson, for well over a century. The Boston Symphony Orchestra has performed throughout the United States, as well as in Europe, Japan, Hong Kong, South America, and China; in addition, it reaches audiences numbering in the millions through its performances on radio, television, and recordings. It plays an active role in commissioning new works from today's most important composers; its summer season at Tanglewood is regarded as one of the world's most important music festivals; it helps develop the audience of the future through BSO Youth Concerts and through a variety of outreach programs involving the entire Boston community; and, during the Tanglewood season, it sponsors the Tanglewood Music Center, one of the world's most important training grounds for young composers, conductors, instrumentalists, and vocalists. Today the Boston Symphony Orchestra, Inc., presents more than 250 concerts annually. It is an ensemble that has richly fulfilled Henry Lee Higginson's vision of a great and permanent orchestra in Boston.