The Director of Marketing and Communications is responsible for establishing and implementing annual and long-range marketing and development strategies for the School. The Director works closely with the Enrollment Management Director and is responsible for telling the School’s story while ensuring consistent messaging in the creation of marketing collateral across a variety of platforms, as well as related internal and external communications. The Director will also serve as the School’s primary coordinator for the school’s fundraising efforts.

This position will dedicate approximately 80% time to marketing and communications, and 20% time to development. This position works closely with administration, faculty/staff, parents, and the enrollment and marketing committee and requires a seasoned professional able to engage successfully with a large variety of internal and external stakeholders in our community.

This is a year-round, full-time, exempt position with occasional weekend or evening work. The Director of Marketing and Communications will report to the Head of School. She/He is a member of the Leadership Team and collaborates with the Enrollment Management Director, the IT Manager, and the Division Heads.

Marketing and Communications

• Strategic development, administration, and implementation of the school’s marketing and advertising efforts to meet enrollment goals for preschool to grade 8th
• Manage the creation of all marketing collateral (presentations, print, website, social media, video, school signage, etc) and manage deployment across a variety of platforms within an annual budget
• Ensure consistency of the School brand, proper logo use, and messaging
• Photograph and video events and programs, as well as maintain digital files; support school staff in coordinating external events showcasing students
• Assist the team in developing presentations and communications
• Collaborate with marketing consultants or vendors as needed
• Research and understand local demographics and competitors
• Partner with the Enrollment Management Director with open houses, tours, and admissions events
• Write and edit school communications, including the weekly school-wide newsletter, routine communications, communications for emergencies
• Update the website with new content/materials
• Manage SEO 
• Identify and promote public relations opportunities

Development

• Working with the Leadership team and Development Committee to create recurrent fundraising events and communications
• Develop and support alumni, create alumni council/network, and coordinate alumni events: alumni gatherings; connect head of school/admission, etc. when needed
• Promote community events
• Serve as the school liaison for the Parents’ Association and the Yearbook Committee
• Liaison to local organizations as appropriate

Requirements

• Minimum of Bachelor’s degree; preferred in Marketing and Communications, Business, or a related field 
• 4+ years of experience in marketing and communications in a professional environment; 2+ experience in event coordination; 
• Strong capabilities in Microsoft/Google Suites
• Capabilities in photography, video, and graphic design
• Competencies with Finalsite or other web platforms, electronic newsletter tools
• Experience with website metrics and data analysis tools, including Google Analytics
• Exceptional verbal, written, and communications skills
• Ability to work effectively as a collaborative team member in an international environment
• Interest in education and bilingualism
• Proficiency in French is helpful but not required. All written communication on behalf of the school is in English
• Start date: ASAP

About French American School of Princeton

The French American School of Princeton provides a nurturing and creative learning environment where students thrive because of its focus on academic excellence and development of the whole child through an exemplary bilingual, multicultural education.

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