WashU Medicine, one of Americaâ™s most prestigious academic medical institutions and biomedical research enterprises, seeks applicants for the newly created role of Assistant Vice Chancellor, Marketing Operations and Effectiveness (AVC). Reporting to the Chief Brand and Marketing Officer (CMO), you will build and lead our WashU Medicine Marketing Operations function. You will partner with the CMO, Brand, Creative, and Business leadership to help create the future of the Washington University Medicine brand with a critical focus on building out a new discipline with analytic tools to help WashU Medicine better understand marketing ROI and optimize the impact of our marketing investments. We are at the forefront of creating a marketing and communications culture obsessed with smart, innovative, results-oriented work that builds the brand, grows the business, and attracts talent. You will be integral to its development.
You are the key Marketing Operations leader for the organization, providing executive-level counsel and collaboration. Alongside your partners in Brand, Creative, and Marketing you work closely with internal departments and units, and external partners to grow the existing business, identify new and organic growth opportunities, and solve complex problems to advance our core missions in education, research, and patient care.
â¢ You are an industry-respected marketing leader with 10+ years of experience leading a marketing tech and analytics function that delivers meaningful business impact. â¢ You are a strategic visionary with superior analytical skills, exceptional business acumen, maturity, and diplomacy. â¢ You see ambiguity as an opportunity and obstacles as chances to build. â¢ You lead with an authentic curiosity about the interplay of communications, culture, technology, and engagement. â¢ Core to your skills is the ability to lead, grow, mentor, and motivate a team. You are an accessible, inclusive, and relatable marketing leader who clearly communicates your expectations around the work and our working culture. â¢ Executive presence â” sound judgment, aptitude for earning trust and developing meaningful relationships, ability to influence decisions at the highest levels of the organization. â¢ Excellent communicator and skilled presenter with a positive attitude and stellar listening, analytical, and problem-solving skills. â¢ Strong organizational skills and the ability to manage multiple projects simultaneously.
Primary Duties & Responsibilities
Provide executive-level counsel and collaboration as a key operational partner.
Lead and grow an operations team as an accessible, inclusive, and relatable leader who clearly communicates expectations around the work and the working culture.
Function as a player-coach who is hands-on in doing the work and leading the team.
Engage with internal stakeholders to develop strategies and operational plans.
Build strong, collaborative relationships with external agency partners.
Partner with marketing teams and internal stakeholders to help grow the existing business, identify new and organic growth opportunities, and solve complex problems.Â
Recruit, train, and develop high-performing staff.
Advance the organizational goals of diversity, equity, and inclusion.
15+ yearsâ™ experience developing digital and technical strategies that have driven measurable customer and stakeholder engagement and growth in support of business strategy.
Demonstrated experience leading marketing mix modeling analytic programs to inform marketing planning and optimization including:
Monitoring, measuring, and analyzing the effectiveness of marketing initiatives and programs across the entire lifecycle of the funnel and corresponding marketing channel investments;
Leading efforts to define and implement frameworks for measuring, reporting, and analyzing marketing results including the business impact of campaigns and tactics;
Strong point of view of cross-channel campaign measurement program to assess the impact on brand health and reputation KPIs. This includes partnering closely with the PR/Communications team to include measures such as share of voice, brand impressions, and traditional media coverage.
Experience partnering with Corporate Strategy, Finance, Data and Analytics teams, and other Martech adjacent functions across the enterprise to define business requirements needed for advanced reporting and analytics and develop a Marketing Attribution model.
Demonstrated experience building and executing digital technical strategy across all channels (web tech, social, email, text, chat, virtual).
Proven skill in developing testing, tracking, and reporting methodology.Â
Extensive experience in the marketing technology space managing CRM, marketing automation platforms, and the full MarTech stack.
Deep hands-on experience with CRM technical concepts and tools, including relational databases, customer data platforms, analytic modeling, campaign management and automation, content management, and business intelligence systems.
Demonstrated experience building multi-disciplined marketing teams, and an atmosphere that fosters connection and collaboration. Adept at building and fostering cross-organization relationships. Noted leader and builder.
Qualified candidates will possess a bachelorâ™s degree in a relevant discipline and at least 10 yearsâ™ experience or a combination of education and experience. â‹
Base pay is commensurate with experience.The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
If you are unable to use our online application system and would like an accommodation, please emailÂ CandidateQuestions@wustl.eduÂ or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? Weâ™ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.